Shopping motivations of Paylater users [PDF]
Australian Journal of PsychologyObjective Despite Paylater’s increasing popularity in Indonesia, no research potentially has explored the influence of Paylater users’ shopping motivation on purchase intention.
Ghina Amalia Syifani +1 more
doaj +2 more sources
Digital Markets, Local Products: Psychological Drivers of Buying Nomadic Local Foods Online [PDF]
FoodsE-commerce is quickly increasing purchasing behavior across the globe, but little is known about how psychological paradigms underscore online buying intentions for locally essential items as nomadic local foods.
Samira Esfandyari Bayat +6 more
doaj +2 more sources
Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload. [PDF]
PLoS ONEWhile live commerce provides consumers with a new shopping experience, it also leads them to experience shopping failures and to develop a self-protection mechanism to prevent wrong purchases.
Junwei Cao +4 more
doaj +2 more sources
An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls [PDF]
The Retail and Marketing Review, 2023 This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires.
Patrick Joel Turkson +2 more
doaj +1 more source
Heliyon, 2022 Shopping malls are subjected to a lot of changes during the COVID-19 pandemic, especially in the Philippines. The objective of the study was to evaluate the influence of service quality, hedonic, and utilitarian value of malls on shopping mall goers ...
Ardvin Kester S. Ong +4 more
doaj +1 more source
sWOM and Online Shopping within a Disease Menace: The Case of Vietnam
Organizations and Markets in Emerging Economies, 2022 Although electronic word-of-mouth via social networking sites (or sWOM) greatly induced online shopping, its importance in shopping decisions during the coronavirus disease (COVID-19) pandemic has not been holistically considered. Based on the necessity
Xuan Cu Le, Ba Quyet Chu
doaj +1 more source
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [PDF]
مدیریت بازرگانی, 2018 Objective: Attractive environment development as an important retail strategy has a positive impact on consumer purchasing behavior. This study investigates the effect of the shopping center's image on the purchase intention by mediating the utilitarian ...
Abbasli Rastgar, Mehri Shahriari
doaj +1 more source
Predicting Online Shopping Intention: the Theory of Planned Behavior and Live E-Commerce [PDF]
SHS Web of Conferences, 2023 With the development of new media technology, some new changes have been brought to traditional shopping. In this environment, live streaming e-commerce has been loved by online consumers.
Zhang Ruobing, Chen Mengxin
doaj +1 more source
Applied Sciences, 2023 As more consumers adopt virtual try-on apps, shops can offer their goods at any time. Optimizing the online presence of e-tailers is based on technological advances, especially in mobile networks and augmented reality (AR) and virtual reality (VR) apps ...
Mirela-Catrinel Voicu +2 more
doaj +1 more source
The Relationship between Mall Attributes and Customer Loyalty: The Mediating Effect of Shopping Value [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 The aim of the current study is to discover the impact of mall attributes on customer loyalty through the mediating effect of shopping values (Hedonic & Utilitarian values).In this study mall attributes comprises seven factors which are products ...
Ahmed Samir Roushdy
doaj +1 more source