Results 11 to 20 of about 1,295 (215)
인터넷쇼핑 상황에서 보상프로그램이 브랜드충성도에 미치는 영향에 관한 연구
Asia Marketing Journal, 2012 Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers` perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs ...
Ji Hern Kim, Hyun Mo Kang, M. Munkhbazar
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What Makes Social Shoppers Click 7? The Role of Social Rewards in Social Shopping
Marketing Management Journal, 2014 As an evolution of electronic commerce, social shopping leverages the power of social media to transform the online shopping experience in ways that benefit both marketers and consumers. To create social shopping value, marketers have typically relied on
KESHA K. COKER +2 more
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Jurnal Aplikasi Manajemen, 2021 This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City.
Nova Andriani +2 more
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Heliyon, 2023 Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR in mobile shopping.
Jungmin Yoo
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Arab Economic and Business Journal, 2014 This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to
Ali Gohary, Kambiz Heidarzadeh Hanzaee
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RESPON LINGKUNGAN BELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK BERENCANA PADA MINI MARKET MAMI MART PAINAN [PDF]
Economica, 2014 Research planning not purchase the mami mini market mart visits from customer response to environmental spending as a stimulus, a customer case study on mini market mart mom Painan.
Mareta Kemala Sari
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Management şi Marketing, 2018 The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL)
Ishfaq Hussain Bhat, Sapna Singh
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The dynamics of customer value and brand love among shoppers in emerging market
Cogent Business & Management, 2023 This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design.
Hayford Amegbe +2 more
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Advanced Engineering Materials, EarlyView.Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch +3 more
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지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구
Asia Marketing Journal, 2011 In the past, retailers secured customer loyalty by offering convenient locations, unique assortments of goods, better services than competitors, and good credit policy. All this has changed.
Kwang Ho Ahn, Ha Neol Lee
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