Results 21 to 30 of about 41,525 (299)
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), 2020 The purpose of this research is to analyze the effect of hedonic value, utilitarian value and store atmosphere on impulse buying. The population in this study were consumers in Kendari City who had shopped and visited Minnisou Lippo Plaza Kendari. The population in this study is infinite which means unlimited.
Shaleha, Waode Maratun +2 more
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The dynamics of customer value and brand love among shoppers in emerging market
Cogent Business & Management, 2023 This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design.
Hayford Amegbe +2 more
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Sustainability, 2023 The sustainable consumption trend is gaining popularity among Gen Z. Guided by the environmental awareness construct, Norm Activation Model, corporate social responsibility paradigm, and shopping value perspective, this study aims to assess how environmental awareness is connected to consumer evaluations of their personal consumption behavior and ...
Carolyn A. Lin, Xihui Wang, Yukyung Yang
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SHOPPING LIFE STYLE MEMEDIASI HUBUNGAN HEDONIC DAN UTILITARIAN VALUE TERHADAP IMPULSE BUYING
EKUITAS (Jurnal Ekonomi dan Keuangan), 2017 Sidoarjo merupakan wilayah yang terkena bencana nasional berupa lumpur, yang memberikan image kepada masyarakat bahwa bencana tersebut memberikan dampak negatif terhadap keberadaan sentra industri kecil yang terletak di Tanggulangin. Tingkat pembelian masyarakat atas produk tas dan koper menunjukkan kecenderungan menurun sejak terjadinya bencana ...
Krido Eko Cahyono +2 more
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The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value [PDF]
African Journal of Business Management, 2011 This study investigates the effects of Iranian consumers’ buying tendencies including variety-seeking, compulsive and impulsive buying tendencies and price sensitivity on utilitarian and hedonic value as influencing factors on shopping experience for Manto and Shirt shoppers in the Iranian market. The main constructs were identified from the literature
Irani Neda, Heidarzadeh Hanzaee Kambiz
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Hedonic value motivation: impact on consumers’ purchase intention
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020 The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS).
Wiwik Handayani +2 more
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Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
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Management şi Marketing, 2018 The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL)
Bhat Ishfaq Hussain, Singh Sapna
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SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 2022 Marketplace is currently being disrupted by technology, similar to how the internet and digital platforms explosive rise in the globalization era. The growth of e-commerce changed customer behavior in purchasing items, from offline to online shopping, caused by some motives i.e., hedonic motives, self-esteem, and utilitarian motives. This study aims to
Alieffira Raizha, Kurniawati Kurniawati
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Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping
Organizations and Markets in Emerging Economies, 2018 With the irreversible effect of globalization, a growing number of websites today sell their products to more than one country. The effects of cross cultural differences on buying behaviors are widely acknowledged.
Hilal Ozen, Nil Kodaz
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