PENGARUH ATMOSFER PUSAT BELANJA PADA SHOPPING VALUE
Jurnal Siasat Bisnis, 2015 At the moment, the creation of shopping environment design that provides certain sensation and experience become strategy of the shopping center. This research aims to find out about the influence of shopping center’s atmosphere towards shopping value ...
Astrid Kusumowidagdo +2 more
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Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites [PDF]
SHS Web of Conferences, 2020 The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping.
Kempa Sesilya +2 more
doaj +1 more source
An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls [PDF]
The Retail and Marketing Review, 2023 This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires.
Patrick Joel Turkson +2 more
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THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram.
Asnawati, Wahyuni S.
doaj +1 more source
Jurnal Aplikasi Manajemen, 2021 This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City.
Nova Andriani +2 more
doaj +1 more source
Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion
Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini memiliki tujuan untuk mengetahui pengaruh hedonic shopping motivations terhadap impulsive buying pada konsumen produk fashion. Penelitian ini dilakukan kepada 160 responden dengan rentang usia 19 – 25 tahun dan pernah melakukan pembelian ...
Diyah Ranasari, Fajrianthi Fajrianthi
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Shopping Value Resonance of Household Appliance and Purchase Intentions in E-Commerce
Journal of Economics, Business & Accountancy Ventura, 2022 This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions.
Makmur Sujarwo, Farida Indriani
doaj +1 more source
Do emotions bring customers to an environment: Evidence from Pakistani shoppers?
Cogent Business & Management, 2018 The purpose of this study is twofold: First, it examines the impact of emotional states and shopping evaluations on customers’ store choice intentions before entering the store; second, what atmospheric factors and shopping value evaluations affect ...
Saira Aziz +5 more
doaj +1 more source
Determinants of impulsive buying among Hindu women: The impact of CRM in the retail industry [PDF]
International Journal of Data and Network Science, 2023 Bali's culture is synonymous with its inhabitants' practice of celebrating religious holidays. Hindu women in Bali often purchase ritual equipment.
Gede Bayu Rahanatha +3 more
doaj +1 more source
The influence of consumer personality traits on mobile shopping intention [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – This study aims to increase the understanding of the drivers of mobile shopping, by analyzing when and how two personality traits – value consciousness and shopping enjoyment – impact mobile shopping intention through usefulness and ease-of-use
Zaira Camoiras-Rodriguez +1 more
doaj +1 more source