Results 51 to 60 of about 31,348 (237)
The Influence of Sales Promotion and Hedonic Shopping Value Towards Impulse Buying
Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2023 This research aims to determine The Influence of Sales Promotion and Hedonic Shopping Value on Impulse Buying (A Study on Social Commerce TikTok Shop Livestream Shopping in the Fashion Industry on Java Island). This research adopts an explanatory research design employing quantitative methodology.
Difa Fitriani, Ikhtiara Kaideni Isharina
openaire +1 more source
I Better “Not to”: Voluntary Sustainability Constraints in Mindful Organic Food Consumption
Sustainable Development, EarlyView.ABSTRACT The purpose of this study is to understand constraints from limitations and skepticism to a form of agency in consumer ethics. Framed in Granular Interaction Thinking theory, our study addresses the research question of how the voluntary sustainability constraints leverage mindful consumption.
Neha Sharma +3 more
wiley +1 more source
Acta Commercii, 2008 Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed ...
M. Dhurup
doaj +1 more source
Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study [PDF]
Innovative Marketing, 2006 Gianluigi Guido
doaj +2 more sources
The Effects Of Utilitarian And Hedonic Online Shopping Value On Consumer Perceived Value [PDF]
, 2016 study aims to determine how hedonic and utilitarian value influences on perceived value in shopping activities hrough e-commerce. Two questions that this research seeks to answer are: (1) the effect of utilitarian on perceived value of e-commerce ...
, Soepatini, Ph.D, Mohammad, Mohammad
core
Sustainable Development, EarlyView.ABSTRACT The role of diet in individual and planetary health is increasingly scrutinised as consumers are encouraged to make food choices that balance health and sustainability, particularly with beef. While prior research has considered reduction from the perspective of alternate product acceptance, the social context of beef is less understood. Media
Sean Tanner, Mary McCarthy, David Giles
wiley +1 more source
Avances en Psicología LatinoamericanaThe present study aimed at testing hedonic shopping motivations’ explanatory power for the impulsive buying tendency and specific buying behaviors.
Sibele Dias de Aquino +1 more
doaj +1 more source
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
core +2 more sources
Ege Akademik Bakis (Ege Academic Review), 2015 Bu calismanin amaci tuketicilerin davranissal yaklasimlari ve tatminleri uzerinde alisveris degerinin etkisini olcmektir.Calismada kullanilan olcum degerleri literaturdeki calismalar takip edilerek anket yoluyla derlenmistir.Calisma Turkiye’deki tek bir alisveris merkezinde 521 giyim musterisi icin gerceklestirilmistir.Calismada ifade edilen hipotezler
BAKIRTAŞ, Hülya +2 more
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Conceptualizing and measuring consumers’ negative attitudes towards online shopping
British Journal of Management, EarlyView.Abstract Despite the advantages of online shopping, increasing evidence indicates the prevalence of negative consumer attitudes towards online shopping (NATOS). Yet existing research exhibits a nearly exclusive focus on measuring positive attitudes, creating limited conceptual breadth. Moreover, despite the existence of conceptually related constructs (
Kaj‐Johanna Stichnoth +1 more
wiley +1 more source