Results 31 to 40 of about 5,847,296 (231)
Pengaruh Hedonic Shopping Value, Shopping Lifestyle, Money Availability terhadap Impulse Buying
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Penelitian ini bertujuan untuk menganalisis pengaruh hedonic shopping value, shopping lifestyle, money availability terhadap impulse buying pada Pengguna ShopeePay di Kabupaten Kebumen. Populasi pada penelitian ini yaitu Pengguna ShopeePay di Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner, dengan menggunakan skala Likert 4.
Nurul Kurrota 'Aini, Kabul Trifiyanto
openaire +1 more source
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [PDF]
مدیریت بازرگانی, 2018 Objective: Attractive environment development as an important retail strategy has a positive impact on consumer purchasing behavior. This study investigates the effect of the shopping center's image on the purchase intention by mediating the utilitarian ...
Abbasli Rastgar, Mehri Shahriari
doaj +1 more source
What Makes Social Shoppers Click 7? The Role of Social Rewards in Social Shopping
Marketing Management Journal, 2014 As an evolution of electronic commerce, social shopping leverages the power of social media to transform the online shopping experience in ways that benefit both marketers and consumers. To create social shopping value, marketers have typically relied on
KESHA K. COKER +2 more
doaj +1 more source
At-Tadbir: Jurnal Ilmiah Manajemen, 2019 This research is intended to find out and analys the effect between fashion involvement (X1), shopping lifestyle (X2), hedonic shopping value (X3) and positive emotion (X4) as exogenous variable towards impulse buying (Y1) as endogenous variable to the ...
Irma Sucidha
doaj +1 more source
The importance of the shopping experience in times of recession: an analysis from the perspective of the hedonic and utilitarian shopping values [PDF]
ESIC Market Economics and Business Journal, 2014 The textile industry has been one of the most resilient in the current economic recession with positive overall results in the sector although there was a contraction of the online sales last year in Spain. Precisely e-commerce is expected to be an important source of growth in the sector in the upcoming years so it seems necessary to determine the ...
Blazquez Cano, Marta; id_orcid 0000-0001-9956-9050 +1 more
+5 more sources
인터넷쇼핑 상황에서 보상프로그램이 브랜드충성도에 미치는 영향에 관한 연구
Asia Marketing Journal, 2012 Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers` perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs ...
Ji Hern Kim, Hyun Mo Kang, M. Munkhbazar
doaj +1 more source
Heliyon, 2023 Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR in mobile shopping.
Jungmin Yoo
doaj +1 more source
MAMPUKAH POSITIVE EMOTION MEMEDIASI SHOPPING LIFE STYLE DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING GENERASI Z? [PDF]
, 2023 Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh shopping lifestyle dan hedonic shopping value terhadap pembelian impulsif generasi Z dan positive emotion sebagai variabel intervening di marketplace Tokopedia.
Nugraha , Kristian Suhartadi Widi +4 more
core +1 more source
Jurnal Ekonomi dan Bisnis Airlangga, 2009 retail must be able to know how the decision process of purchase from the customer is. The customer buying decision process especially the decision that has characteristic impulse buying can be based by Hedonic Shopping Value and Positive Emotion.
Veronika Rachmawati
doaj +1 more source
HEDONIC SHOPPING VALUE, IMPULSE BUYING, SHOPPING LIFESTYLE DAN POSITIVE EMOTION DI MALL CITRALAND SEMARANG [PDF]
, 2018 Penelitian ini bertujuan untuk mengetahui: 1) Mengetahui pengaruh Hedonic shopping value terhadap Shopping Life Style di Mall Citraland Semarang, 2) Mengetahui pengaruh Hedonic shopping value terhadap positive emotion di Mall Citraland Semarang, 3 ...
Wulandari, Nabella Novia
core +1 more source