Results 11 to 20 of about 5,847,296 (231)
Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale [PDF]
Journal of Business Research, 2021 One of the most applied value scales in research is personal shopping value (PSV) by Babin, Darden, and Griffin (1994). PSV assesses consumers’ shopping experiences along hedonic and utilitarian value. The purpose of this research is the corroboration of the original article and the PSV scale to investigate the impact of the past 25 years on the scale ...
Nina Krey +2 more
exaly +4 more sources
Jurnal Aplikasi Manajemen, 2021 This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City.
Nova Andriani +2 more
doaj +3 more sources
CONSUMER SHOPPING BEHAVIOR IN INDONESIA AND THAILAND: HEDONIC AND UTILITARIAN SHOPPING VALUES
Jurnal Ekonomi dan Bisnis AirlanggaIntroduction: Shopping value, which influences shopping experiences, has garnered attention and constitutes a well-studied topic in marketing. This study aimed to measure and describe differences in consumer shopping behavior between Thailand and ...
Hendri Pujianto, Fithri Setya Marwati
doaj +4 more sources
Shopping motivations of Paylater users [PDF]
Australian Journal of PsychologyObjective Despite Paylater’s increasing popularity in Indonesia, no research potentially has explored the influence of Paylater users’ shopping motivation on purchase intention.
Ghina Amalia Syifani +1 more
doaj +2 more sources
Journal of Applied Sciences in Travel and Hospitality, 2021 Traveloka is an internet-based tourist information or travel application that allows users to search for and purchase a variety of products and services by online platform, including transportation, lodging, lifestyle, and financial services. Despite the
Hazizah +2 more
doaj +3 more sources
An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls [PDF]
The Retail and Marketing Review, 2023 This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires.
Patrick Joel Turkson +2 more
doaj +1 more source
Determinants of impulsive buying among Hindu women: The impact of CRM in the retail industry [PDF]
International Journal of Data and Network Science, 2023 Bali's culture is synonymous with its inhabitants' practice of celebrating religious holidays. Hindu women in Bali often purchase ritual equipment.
Gede Bayu Rahanatha +3 more
doaj +1 more source
Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites [PDF]
SHS Web of Conferences, 2020 The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping.
Kempa Sesilya +2 more
doaj +1 more source
This research aims to test the influence of Store E-Atmosphere, Hedonic Shopping Value, and Shopping Lifestyle on Impulsive Purchases Live Streaming TikTok Shop. This research uses a quantitative method with a sample of 100 respondents, taken using a purposive sampling technique with research results stating that: e-store atmosphere has a positive ...
Amelia Sandi Nidia, Kumara Adji Kusuma
openaire +3 more sources
PENGARUH SHOPPING LIFESTYLE DAN HEDONIC CONSUMPTION TERHADAP IMPULSE BUYING PADA TOKOPEDIA [PDF]
, 2022 Penelitian ini bertujuan untuk mengetahui pengaruh Shopping Lifestyle, Hedonic Consumption terhadap Impulse Buying. Penelitian ini dilakukan pada e-commerce Tokopedia.
Purwanto, Sugeng, Qammaidha, Lailla Nur
core +1 more source