Heliyon, 2022 Shopping malls are subjected to a lot of changes during the COVID-19 pandemic, especially in the Philippines. The objective of the study was to evaluate the influence of service quality, hedonic, and utilitarian value of malls on shopping mall goers ...
Ardvin Kester S. Ong +4 more
doaj +1 more source
Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion
Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini memiliki tujuan untuk mengetahui pengaruh hedonic shopping motivations terhadap impulsive buying pada konsumen produk fashion. Penelitian ini dilakukan kepada 160 responden dengan rentang usia 19 – 25 tahun dan pernah melakukan pembelian ...
Diyah Ranasari, Fajrianthi Fajrianthi
doaj +1 more source
Online shopping experiences: A quantitative investigation into hedonic value, trust, and risk in the South African retail industry [PDF]
The Retail and Marketing Review, 2021 The purpose of this quantitative study is to investigate the experiences of online shoppers as regards hedonic value, trust, and risk associated with their online shopping. Furthermore, the study sought to investigate whether the respondents of different
KJM van Rooyen, F Amoah
doaj
Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood [PDF]
Innovative Marketing, 2020 Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior.
Melis Kaytaz Yiğit
doaj +1 more source
THE EFFECT OF PRICE DISCOUNT AND HEDONIC SHOPPING VALUE ON IMPULSIVE BUYING AT TIKTOK SHOP
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2023 The development of technology and information has also led to the existence of social media platforms or electronic commerce to make it easier for people to carry out economic activities in terms of buying and selling goods. The TikTok Shop has become the most widely used social media platform since its emergence as a new feature of the TikTok ...
Farida, Lailatul, Rasyid, Cynthia Nur
openaire +1 more source
Who Prefers Legal Wood: Consumers with Utilitarian or Hedonic Shopping Values?
Forests, 2023 Although certification is perceived to be beneficial for enhancing forest sustainability and open access to green markets, certification practices in Indonesia face controversy, particularly in its wood-based industry. We aim to approach this issue from the end-user perspective.
Pipiet Larasatie +3 more
openaire +2 more sources
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2018 The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta.
Sri Isfantin Puji Lestari
doaj +1 more source
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [PDF]
مدیریت بازرگانی, 2018 Objective: Attractive environment development as an important retail strategy has a positive impact on consumer purchasing behavior. This study investigates the effect of the shopping center's image on the purchase intention by mediating the utilitarian ...
Abbasli Rastgar, Mehri Shahriari
doaj +1 more source
The importance of the shopping experience in times of recession: an analysis from the perspective of the hedonic and utilitarian shopping values [PDF]
ESIC Market Economics and Business Journal, 2014 The textile industry has been one of the most resilient in the current economic recession with positive overall results in the sector although there was a contraction of the online sales last year in Spain. Precisely e-commerce is expected to be an important source of growth in the sector in the upcoming years so it seems necessary to determine the ...
Blazquez Cano, Marta; id_orcid 0000-0001-9956-9050 +1 more
+5 more sources
The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention [PDF]
, 2018 Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic ...
Alexander, Bethan +2 more
core +3 more sources