Results 21 to 30 of about 31,348 (237)
Heliyon, 2023 Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR in mobile shopping.
Jungmin Yoo
doaj +1 more source
At-Tadbir: Jurnal Ilmiah Manajemen, 2019 This research is intended to find out and analys the effect between fashion involvement (X1), shopping lifestyle (X2), hedonic shopping value (X3) and positive emotion (X4) as exogenous variable towards impulse buying (Y1) as endogenous variable to the ...
Irma Sucidha
doaj +1 more source
Pengaruh Hedonic Shopping Value, Shopping Lifestyle, Money Availability terhadap Impulse Buying
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Penelitian ini bertujuan untuk menganalisis pengaruh hedonic shopping value, shopping lifestyle, money availability terhadap impulse buying pada Pengguna ShopeePay di Kabupaten Kebumen. Populasi pada penelitian ini yaitu Pengguna ShopeePay di Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner, dengan menggunakan skala Likert 4.
Nurul Kurrota 'Aini, Kabul Trifiyanto
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Jurnal Ekonomi dan Bisnis Airlangga, 2009 retail must be able to know how the decision process of purchase from the customer is. The customer buying decision process especially the decision that has characteristic impulse buying can be based by Hedonic Shopping Value and Positive Emotion.
Veronika Rachmawati
doaj +1 more source
The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry [PDF]
Innovative MarketingImpulse buying is a key marketing strategy to boost online sales in fast fashion, as many items in this sector are purchased impulsively, often driven by hedonic motivations.
Lerato S. Mashilo +2 more
doaj +1 more source
Hedonism and Repurchase: Determining Value for Money and Repurchase Intentions in Shopping Malls
International Journal of Innovations in Science and Technology, 2022 This research determines, how the customers intend on buying and how their perceptions of currency values are affecting their shopping experiences in Pakistan To do so, a questionnaire with a sample size of 360 respondents. To achieve the research objectives, a quantitative investigation was conducted.
Aimen Abbas Khan +6 more
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Arab Economic and Business Journal, 2014 This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to
Ali Gohary, Kambiz Heidarzadeh Hanzaee
doaj +1 more source
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
PENGARUH SHOPPING LIFE STYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSIVE BUYING BEHAVIOUR [PDF]
, 2015 Keputusan pembelian yang dilakukan tanpa rencana dikenal dengan istilah impulsive buying. Perilaku pembelian impulsif yang dilakukan konsumen merupakan sebuah tindakan yang menguntungkan perusahaan.
Setiawan, Rezha Dewangga
core
Towards a theory of shopping: a preliminary conceptual framework [PDF]
, 2002 One criticism (Arnould, 2000) of Miller's 1998 book, A Theory of Shopping and the jointly authored Shopping, Place and Identity (Miller et al., 1998) is that the authors fail to incorporate or even acknowledge the body of literature which exists within ...
Andrews +61 more
core +1 more source