Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying. [PDF]
Wang M, Zhang W, Li Y.
europepmc +1 more source
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim +2 more
wiley +1 more source
Exploring past and future fluency of temporal landmarks under reduced agency. [PDF]
Zimbatu A, Bickley SJ, Whyte S.
europepmc +1 more source
God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley +1 more source
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst +3 more
wiley +1 more source
AI recommendation vs. crowdsourced recommendation vs. travel expert recommendation: The moderating role of consumption goal on travel destination decision. [PDF]
Park YE, Son H.
europepmc +1 more source
Abstract Background Clinical outcome assessments (COAs) are essential for evaluating symptom severity, treatment response, and disease progression in Parkinson's disease (PD). As clinical knowledge evolves, it is necessary to revisit the recommendation status on the COAs to ensure their continued relevance and validity. Objectives To provide an updated
Evita Papathoma +14 more
wiley +1 more source
The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales. [PDF]
Feng YL +4 more
europepmc +1 more source
UNH Researcher: For Men, Shopping for Valentine\u27s Day is All About Rejection [PDF]
Wright, Lori
core +1 more source
Interaction Between Vortex‐Induced Vibrations and Base Vibrations in Piezoelectric Harvesters
ABSTRACT In the present era, powering sensors using green energy is a significant challenge. One promising solution for the power supply of small sensors relies on piezoelectric energy harvesters excited by vortex‐induced vibrations (VIVs) generated by wind.
Michele Tonan +3 more
wiley +1 more source

