Results 231 to 240 of about 41,525 (299)

Surprise Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst   +3 more
wiley   +1 more source

Clinical Outcome Assessments in Parkinson's Disease: A Scoping Review of Current Rating Scales and Future Needs

open access: yesMovement Disorders Clinical Practice, EarlyView.
Abstract Background Clinical outcome assessments (COAs) are essential for evaluating symptom severity, treatment response, and disease progression in Parkinson's disease (PD). As clinical knowledge evolves, it is necessary to revisit the recommendation status on the COAs to ensure their continued relevance and validity. Objectives To provide an updated
Evita Papathoma   +14 more
wiley   +1 more source

Interaction Between Vortex‐Induced Vibrations and Base Vibrations in Piezoelectric Harvesters

open access: yesInternational Journal of Mechanical System Dynamics, EarlyView.
ABSTRACT In the present era, powering sensors using green energy is a significant challenge. One promising solution for the power supply of small sensors relies on piezoelectric energy harvesters excited by vortex‐induced vibrations (VIVs) generated by wind.
Michele Tonan   +3 more
wiley   +1 more source

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