Results 61 to 70 of about 1,295 (215)
Beyond convenience: Understanding the multifaceted appeal of online grocery shopping applications [PDF]
The Retail and Marketing ReviewOnline consumer shopping patterns have changed significantly due to technological innovations. This current study examines the interplay between hedonic and utilitarian value and the role of perceived usefulness in determining consumers’ trust in ...
Prof Nombulelo Dilotsotlhe +1 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing [PDF]
Expert Journal of Marketing, 2014 This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing various mediators, such as trust, attitude, hedonic value, and utilitarian value.
Simona VINEREAN, Alin OPREANA
doaj
CONSUMER BEHAVIOR IN SHOPPING MALLS IN CENTRAL AND EASTERN EUROPE [PDF]
Management & MarketingThis study explores consumer behavior in a Central-Eastern European shopping mall through qualitative research involving focus groups with young visitors (ages 16–30).
Mircea-Andrei SCRIDON +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Future Business JournalSocial comparison has emerged as a critical psychological mechanism in understanding consumer behavior, particularly in shaping impulse buying decisions.
Iftikhar Ahmad +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Past growth in the global organic market has been concentrated in high‐income countries, while in middle‐income countries such as Serbia the organic market remains nascent and characterized by a sparse assortment of organic products, high retail premia and limited evidence on consumer preferences and their drivers.
Milan Tatic +3 more
wiley +1 more source
Vertical Price Transmission in Food Markets: New Evidence From Meta‐Analysis
Agribusiness, EarlyView.ABSTRACT A growing body of empirical research has examined price dynamics along the food supply chain, yet findings remain heterogeneous and often conflicting. This study conducts a meta‐analysis of 140 studies, totaling 652 observations, to examine (1) the reported presence of asymmetric price transmission and (2) the reported direction of price ...
Sushan K C +2 more
wiley +1 more source
The Impact of Shopping Values on E-Satisfaction and Shopping Wellbeing: A South African Perspective
Journal of Management and Entrepreneurship ResearchObjective: Shopping well-being has continued to be a fundamental construct in retail shopping research. However, marketers seek to understand the factors that enhance shopping well-being for online consumers in the fast-growing era of e-commerce.
Valerie Natalie Mbulo +1 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source