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Toward the development of hedonic-utilitarian measures of retail service
Journal of Retailing and Consumer Services, 2016exaly
Antecedents and Consequences of Utilitarian and Hedonic Shopping Value
2010Auer-Srnka, Katharina +2 more
openaire +1 more source
Determinants of Utilitarian Value in smartphone-Based Mobile Commerce.
Sujeong Choi +3 moreopenaire +1 more source