Results 251 to 260 of about 695,727 (349)

The Role of Reward Certainty and Incidental Emotion in Encouraging Pro‐Environmental Behaviors

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Rewards are effective promotional tools for promoting desirable behaviors, strengthening engagement, and incentivizing pro‐environmental actions. Integrating expectancy theory and the appraisal tendency framework, this research investigated the interplay of reward certainty and incidental emotions on pro‐environmental behaviors. While previous
Calvin Wan, Phoebe Wong, Elmina Homapour
wiley   +1 more source

Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Metaverses are rapidly expanding, yet the complexities inherent in these virtual environments remain insufficiently understood, which, in turn, limits the ability to anticipate potential challenges and capitalize on emerging opportunities.
Wagner Junior Ladeira   +5 more
wiley   +1 more source

Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study explores the role of virtual influencers (VIs) as critical touchpoints for enhancing consumers' “Immersive Time (ImT)”—the time spent on virtual reality‐empowered immersive platforms. By blurring the lines between virtual and physical‐world experiences, immersive platforms transform VIs into “Immersive Virtual Influencers (IVIs ...
Henrietta Batinovic   +3 more
wiley   +1 more source

Examining Gender and Cultural Influences on Customer Emotions

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding consumer emotional experiences on e‐commerce platforms is crucial for businesses seeking to enhance customer engagement and personalization. Recent research has demonstrated that these experiences are more intricate and diverse than previously examined, encompassing a wider range of discrete emotions and spanning multiple ...
Vinh Truong
wiley   +1 more source

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