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Marketing strategies in virtual worlds
ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 2007More and more businesses are selling products and providing services through multiple channels. 3D virtual worlds are emerging to be one of the channels for companies to communicate with their customers. Being able to simulate similar experiences as customers have in real stores, virtual worlds are able to enhance product knowledge, attitude and ...
Tsz-Wai Lui +2 more
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Virtual communities: A marketing perspective
Decision Support Systems, 2009Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, 'word-of-mouse' has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as ...
Kristine de Valck +2 more
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Emotional virtual crowd on task completion in virtual markets
Computer Animation and Virtual Worlds, 2018AbstractThis paper studies the effects of a virtual crowd with emotion on task completion in a virtual market. The users have to interact with the virtual agents so that the virtual agents are willing to lead the users to specific vendors. Then, the users can buy the required items.
Po-Han Huang, Sai-Keung Wong
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Virtual Communities in Marketing Processes
2013The chapter provides a marketing framework to analyse the uses of virtual communities on marketing processes. The framework involves: actors (companies and companies), goals, marketing strategies, and influence process. Each of these elements is described in detail.
D'Andrea Alessia +2 more
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Virtual marketing in virtual enterprises [PDF]
, 2008 Virtualization caused tremendous evolution in the economics of marketing channels, patterns of physical distribution and the structure of distributors and developed a new concept that is known as virtual marketing (VM). VM combines the powerful technologies of interactive marketing and virtual reality.
Ale Ebrahim, Nader +2 more
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A conceptual model for virtual markets
Information & Management, 1997Abstract Virtual Markets on the Information Superhighway (VMIS) have provided and will provide new areas of opportunities for retailers, producers, and consumers. The building of such global VMISs, raises important issues of marketing, management, and operation.
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Virtual Market Environment for Trade
2004In today’s society, there is a need for greater understanding of activities within electronic market environments and the role information plays in negotiation. Fuelled by greater communication reach and information flow, electronic markets are ever increasingly becoming the primary domain for trade.
Paul Bogg, Peter Dalmaris
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2014
For the last two decades, virtuality and virtualization processes have been considered as developing phenomena in management studies, particularly within the context of the creation of inter- and intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in marketing.
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For the last two decades, virtuality and virtualization processes have been considered as developing phenomena in management studies, particularly within the context of the creation of inter- and intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in marketing.
openaire +1 more source