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FEATURES OF DIGITAL MARKETING IN THE VIRTUAL MARKET

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA
This study highlights the features of digital marketing in the virtual market. The study highlights the prerequisites for the accelerated digitalization of the Russian economy and the development of the virtual market, reveals the current state and trends in the development of Internet marketing, e-commerce and digital marketing.
Anna A. Bessarabova, Kristina V. Ganich
openaire   +1 more source

BRAND MARKETING IN THE DEVELOPMENT OF VIRTUAL MARKETS

Themed collection of papers from Foreign international scientific conference «Joint innovation - joint development». by HNRI «National development» in cooperation with PS of UA. March 2025. - Harbin (China)
The study of the features of brand marketing in the development of virtual markets is related to the development of the potential of the virtual market and business processes at all stages of the implementation of the marketing development strategy. The research results can be used in the marketing practice of virtual market entities, as well as within
Oksana Vladimirovna Melentieva   +1 more
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MARKETING TOOLS FOR THE IMPLEMENTATION OF VIRTUAL MARKETING

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA
It has been established that it is quite logical at this stage of scientific research to study in detail the elements of the virtual marketing complex and to study in more detail the marketing tools for the implementation of virtual marketing, to determine the characteristics of these tools and to point out the advantages of their use in the ...
Darya V. Kolcheva, Dmitry Yu. Goncharov
openaire   +1 more source

Marketing virtual

2022
El desarrollo agigantado que ha tenido la tecnología y las comunicaciones en las dos últimas décadas, ha permitido su uso masivo a un bajo costo, trayendo consigo nuevas formas de hacer las cosas de una forma más económica y eficiente. No se necesita ser un gurú de la informática, un futurólogo o incluso un visionario de negocios, para darnos cuenta de
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Marketing the Virtual Library

2003
During the last decade, there have been significant changes in higher education, particularly in the emergence of distance education and the 24/7-access mantra (24 hours a day, seven days a week). This, in turn, has had a continuing impact upon efforts to reconceptualize what an academic library is and what it does. Not surprisingly, academic libraries
Kim Grohs, Caroline Reed, Nancy Allen
openaire   +1 more source

A Virtual Market for Energy Negotiation and Brokering

2015 10th International Conference on P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC), 2015
ICT has become a crucial element in supporting energy management. It allows for design and implementation of smart grids. In this paper we present a distributed solution for improving the efficiency for electricity distribution and for more rational use of energy, minimizing overloads and voltage variations.
Amato, Alba   +3 more
openaire   +2 more sources

Virtual Power Producers Market Strategies

2008 5th International Conference on the European Electricity Market, 2008
This paper presents MASCEM - a multi-agent based electricity market simulator. MASCEM uses game theory, machine learning techniques, scenario analysis and optimisation techniques to model market agents and to provide them with decision-support.
Morais, H.   +4 more
openaire   +2 more sources

An electronic market architecture for virtual enterprises

2001 IEEE International Conference on Systems, Man and Cybernetics. e-Systems and e-Man for Cybernetics in Cyberspace (Cat.No.01CH37236), 2002
The current network environment cannot support the creation and operation of virtual enterprises effectively. The paper analyzes characteristics of virtual enterprises, including information, communication, interaction, and the existing network environment, and then presents an electronic market architecture for virtual enterprises, which is a peer-to ...
Yu Li 0001   +4 more
openaire   +1 more source

Market integration of Virtual Power Plants

52nd IEEE Conference on Decision and Control, 2013
We consider a direct control Virtual Power Plant, which is given the task of maximizing the profit of a portfolio of flexible consumers by trading flexibility in Energy Markets. Spot price optimization has been quite intensively researched in Smart Grid literature lately.
Mette K. Petersen   +4 more
openaire   +2 more sources

Virtual market meat [PDF]

open access: possibleOn-line Journal Marketing management firms. Marketing MBA, 2010
Lack of activity of the Russian wholesale and manufacturing companies operating in the market of meat food products results in a loss of profit on new market segments. The article discusses the prospects «Business to Business» on the Internet for these companies. The results show the willingness and the need for the introduction of Internet in business
openaire   +1 more source

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