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Signage and Perception in Dynamic Architectural Spaces [PDF]

Argument
This article explores signage design through an interdisciplinary lens, situated at the intersection of architecture, graphic design, perceptual psychology, and semiotics. The starting point is the case study of the Branding UAUIM visual identity project,
Andra Panait, Bogdan Ioniță, Justin Baroncea, Cosmin O. Gălățianu   +3 more
doaj   +1 more source

(Re)faire Tracés

Tracés, 2018
Tracés’ visual identity lacks unity due to the inner constraints of its different medium formats (paper print, website, blog): colours, graphic composition, typographic fonts differ from one medium to another.
Sophie Pierret, Florence Jamet-Pinkiewicz   +1 more
doaj   +1 more source

Typographic Strategies for Reflecting a Brand's Personality Across Different Industrial Sectors (English version)

Ñawi: Arte, Diseño y Comunicación
The objective of this article is to explore how typographic strategies can reflect a brand's personality across different industrial sectors through a literature review and qualitative analysis.
Mercedes Quispillo Parra
doaj   +1 more source

Could changes in visual identity impact student attachment?

Frontiers in Communication
Universities increasingly use marketing and branding tools to appeal to prospective students, yet the role of visual identity in shaping how students and staff relate to their institution remains underexplored.
Radomír Masaryk, Lucia Peterec, Marek Števček   +2 more
doaj   +1 more source

Visualizing Entrepreneurship: A Semiotic Analysis of Brands and Identity Construction

Journal of Management and Entrepreneurship Research
Objective: This study explores the symbolic aspects of brand representation and how it aligns with the entrepreneurial spirit via the lens of semiotics.
Karl Ponteras Campos
doaj   +1 more source

SOME ASPECTS OF THE ROLE OF VISUAL IDENTITY IN THE SUCCESSFUL IMPLEMENTATION OF THE PROMOTIONAL STRATEGY [PDF]

Annals of the University of Oradea: Economic Science, 2010
This paper wishes to emphasize the necessity and importance of the communicational capital of a business, in the midst of fierce competition and bombarding of all clients with a great deal of data through classical methods of advertising.
Tarcza Teodora Mihaela
doaj  

Design and Reconceptualization of the Visual Brand Identity Framework

Tržište
Purpose – The aim of the paper is to redefine and conceptualize the essence and connections of visual brand identity through a new perspective. It begins with a critical examination of current visual brand identity theories, identifying and addressing ...
Nóra Julianna Gombos
doaj   +1 more source

LOGO: CREATIVITY, INNOVATION AND VISUAL INTELLIGENCE

Journal of Industrial Design and Engineering Graphics, 2020
Built as a true industry, the creation of logos also undergoes changes, not as dramatic as the subtle perception. Our study aims to provide a way to interpret and create logos based on gestalt principles, but also taking into account one of the pressing ...
Ana - Maria Mihaela Rugescu
doaj  

Peranan Komunikasi Visual bagi Identitas Perusahaan

Humaniora, 2013
In the current era of globalization, along with expanding the market, many companies are competing to attract the attention of consumers to buy their products.
Laura Christina Luzar, Monica Monica
doaj  

Generic icons – yes or no?

Journal of Information and Organizational Sciences, 2010
The information society has become increasingly dependant on programs that are subjected to frequent evolutive, basic and logical changes for a variety of reasons whereas the visual design of the program/program interface mostly remains the same or gets ...
Krunoslav Bedi, Nikolina Žajdela Hrustek   +1 more
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