Results 201 to 210 of about 224,604 (235)

From Identity Into Brand Visual Identity

2020
This chapter seeks to contribute to the clarification of the concepts corporate identity, brand identity, and brand personality. Through a methodology based on literature review and descriptive case studies, the authors seek to define a model to characterize corporate identity and to define brand identity and brand personality as ways of ...
Daniel Raposo, Fernando Oliveira, Luís Farinha   +2 more
openaire   +1 more source

Generative Visual Identity System

2015
This work presents how generative systems and computer-based algorithms can be used in visual identity. Generative mechanisms and special systems (defining rules and constraints) become an alternative for this part of graphic design, automating all process of creating identity.
Jaroslaw Andrzejczak, Kinga Glinka
openaire   +2 more sources

Visual identity experience machine

Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational, 2014
Corporate identity development process involves different kinds of practitioners who has specific approach for the topic. The use of technology which allows users to work extensively with moving image is growing. This visual identity experience machine project tries to speculate on the notion of creativity and development of the platform for the ...
openaire   +2 more sources

Brand Visual Identity in Architecture

2014
The article presents brand visual identity research results in architectural designing.Architectural brand concept has been presented, the key visual features of architectural forms building the brand have been discussed. The method of creating the architectural brand visual model and the measurements of the brand power in exemplary locations have been
openaire   +1 more source

Constructing and Communicating the Visual Identity of a University. Case Study: Visual Identity of Transilvania University of Brasov

Sustainability, 2021
Maria Cristina Bularca, Angela Repanovici, Coman Claudiu   +2 more
exaly  

Investigating the effects of consistent visual identity on social media

Journal of Indian Business Research, 2021
Harsandaldeep Kaur
exaly  

Biomorphic visual identity of a brand and its effects: a holistic perspective

Journal of Brand Management, 2021
Deepak S Kumar, Keyoor Purani
exaly  

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger

Journal of Brand Management, 2021
Kimmo Vehkalahti, Jukka Lipponen, Anna-Maija Pirttilä-Backman   +2 more
exaly