Results 161 to 170 of about 31,284 (208)
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Web-based Augmented Reality Video Streaming for Marketing
2012 IEEE International Conference on Multimedia and Expo Workshops, 2012This paper presents an Adobe Flash-based augmented reality video streaming application and its practical use in web marketing. The application enables augmenting the content of a web cam view by adding video content to it. Aller Media, a Nordic media company, used the application for advertising two Finnish movies with promotional video content.
Järvinen, Sari +3 more
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Group interaction in Web-based multimedia market places
Proceedings of the Thirty-First Hawaii International Conference on System Sciences, 2002Electronic markets represent one of the most important challenges in the emerging information society. Their broad scope covers all forms of business relationships between trading and manufacturing enterprises, information providers, service companies, consumers and public administrators, but today's electronic markets on the Internet provide ...
P. Manhart, K. Schmidt, H. Ziegler
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Development of a Web-Based Internet Marketing Course
Journal of Marketing Education, 2000This article presents the results of the systematic development and implementation of an interactive course on Internet marketing. A seven-step systems model was used to create the technologically integrated course. The course is an online, hands-on workbook, which presents marketing concepts through a sophisticated Web-based educational environment ...
Shohreh A. Kaynama, Garland Keesling
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Collaborative Web-Based Project on Tourism and Marketing
Journal of Hospitality & Tourism Education, 1999Summarized in this article is a three-phased process for planning and implementing a web based project in marketing and tourism classes.
Daniel Spears, Carl Boger, Rebecca Gould
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Web-based permission marketing: Segmentation for the lodging industry
Tourism Management, 2007Abstract Permission marketing is becoming an important tool in maintaining relationships with travelers via the Internet. Its growing importance can be seen in tourism marketing, specifically in the lodging industry. With an increase in industry use, the effectiveness of this technique needs assessment.
Eric T. Brey +3 more
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A Web-Based Auction Platform for Electricity Retail Markets
2015 IEEE 14th International Conference on Machine Learning and Applications (ICMLA), 2015A web-based combinatorial reverse auction platform for electricity retail markets is designed and implemented. At consumer side, the system provides cheaper electricity consumption by means of established competitive market environment. The competitive set up allows suppliers a continuous channel of bidding and chance to increase number of their ...
Burak Colak +2 more
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Relationship Marketing and its Synergy with Web-based Technologies
Journal of Market-Focused Management, 1998This paper examines the distinctives of relationship marketing, provides a simple taxonomy of the world wide web, and proposes that there is a high level of synergy between the inherent functionality and interactivity provided by the world wide web and the implementation of a relationship marketing perspective.
Sirinuch Srirojanant +1 more
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Web-based transaction operational feasibility analysis in electricity markets
IEEE Power Engineering Society Summer Meeting,, 2003Transaction operational feasibility (TOF) analysis is important in electricity markets to ensure reliable and secure operation of power systems. This paper presents a web-based design and implementation of TOF analysis, based on three-tier client/server architecture and up to date web technologies, so that the TOF analysis can be easily and effectively
H. Chen, C.A. Canizares, A. Singh
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Research on Web-Based Marketing Decision Support System
2008 4th International Conference on Wireless Communications, Networking and Mobile Computing, 2008The tendency of modern enterprise marketing is to use network. The modern enterprise must meet the contemporary marketing's need to establish marketing decision support system (MDSS) that base on network behavior, namely WMDSS. It uses the browser/server structure to design WMDSS logical organization. WMDSS is constituted by client side, Web server and
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Maximising the effectiveness of Web‐based marketing communications
Marketing Intelligence & Planning, 1998Explores the nature and potential of marketing communications in hypermedia, and assesses the role of computer‐mediated communication to assist the marketing communications mix. The activities of one company (MCB UP Ltd) are reviewed, as it develops its Web site towards a high value‐added, effective and integrated marketing communications environment ...
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