Results 31 to 40 of about 31,284 (208)

DEVELOPMENT OF MOBILE MARKETING IT PROJECTS: OPPORTUNITIES FOR MOLDOVA AND UKRAINE

open access: yesEconomy and Sociology, 2020
This article describes the main problematic issues and modern approaches to managing and developing mobile marketing IT projects. In this study, the authors set the goal of the study – to analyze the features of IT project management in mobile marketing,
Maryna CHAIKOVSKA, Alla LEVITSKAIA
doaj   +1 more source

Personal Values of American and European Marketing Educators: A Comparative Analysis

open access: yesJournal for Advancement of Marketing Education, 2007
The aim of this study is to establish a method for grouping American (USA) and European marketing educators according to their personal values, and to determine the value dimensions in which differences are manifested.
Murat Hakan Altintas   +2 more
doaj   +1 more source

Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [PDF]

open access: yes‫مدیریت بازرگانی, 2017
Today, marketing models and issues are increasingly becoming complex, leading to the use of complicated solutions. The application of novel methods in marketing and advertising planning is of interest to researchers of these fields.
Mahdi Ebrahimi   +2 more
doaj   +1 more source

INBOUND MARKETING JAKO NOVÝ SMĚR INTERNETOVÉHO MARKETINGU [PDF]

open access: yesTrendy v podnikání, 2015
The paper is focused on a new approach of internet marketing called inbound marketing. Its importance has increased with the enormous changes in the field of search engine optimisation.
Ondřej Novotný, Václav Stříteský
doaj  

A Web-based geo-marketing decision support system for land selection: a case study of Tehran, Iran

open access: yesAnnals of GIS, 2019
Finding an appropriate vacant lot to buy is one of the most important land marketing problems in Tehran, Iran. Typically, the land selection and purchase processes in Tehran city are based on face-to-face meetings.
Morteza Omidipoor   +2 more
doaj   +1 more source

The The Interplay of Tactical Green Marketing Orientation and Service Innovation Capability on Sustainable Business Performance

open access: yesNUML International Journal of Business & Management, 2023
Sustainable business performance has gained significant attention in today’s business landscape. Increasing global apprehension regarding environmental issues is compelling organizations to align with sustainable development principles (Khan, Ahmad, et ...
Fawad Ahmed Khan   +2 more
doaj   +1 more source

Integrating EU Market Place with Market Player Platforms Using Lightweight Web-Based APIs [PDF]

open access: yes2018 IEEE International Conference on Environment and Electrical Engineering and 2018 IEEE Industrial and Commercial Power Systems Europe (EEEIC / I&CPS Europe), 2018
This paper presents the integration architecture implemented in the FLEXICIENCY project. The integration architecture defines how Market Players can integrate their platforms with a central EU Market Place in order to provide interfaces enabling the automated exchange of data. RESTful APIs with standardized interfaces are acting as a facilitator of the
Gazvoda, Anton Zvonko   +1 more
openaire   +1 more source

Pengamanan Restful API menggunakan JWT untuk Aplikasi Sales Order

open access: yesJurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), 2019
The company has an important role in attracting the attention of customers by promoting its products and services so that it can be widely known by the community through the sales division (sales person).
Edy Edy   +3 more
doaj   +1 more source

Digital marketing strategies in the promotion of the city brand

open access: yesRevista Escuela de Administracion de Negocios, 2016
Rev.esc.adm.neg This study aims at designing digital marketing strategies to promote the city brand including a marketing manual or guide and the elaboration of a digital system of mobile and web application.
David Albeiro Andrade Yejas
doaj   +1 more source

A Web-Based Information Market to Support Policy Decision Making [PDF]

open access: yes, 2016
Reliable and timely information about current economic and environmental conditions is crucial for policy makers to take decisions and for steering agents’ expectations formation about the state of the economy. While the usefulness of monitoring expectations, opinions and sentiments of economic agents is undoubted, one can argue that existing indices ...
Nikolakakou, Niki   +2 more
openaire   +2 more sources

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