Results 51 to 60 of about 31,284 (208)

STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY. [PDF]

open access: yesCES Working Papers, 2011
The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business.This study focuses on the international opportunities that are present within the European markets. The paper aims
Anca Constantinescu-Dobra
doaj  

European traditional food producers and marketing capabilities: An application of the marketing management process

open access: yesApstract: Applied Studies in Agribusiness and Commerce, 2009
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation,
A. Banterle   +2 more
doaj   +1 more source

Semantic specification and evaluation of bids in web-based markets

open access: yesElectronic Commerce Research and Applications, 2008
In recent years, electronic markets have gained much attention as institutions to allocate goods and services efficiently between buyers and sellers. By leveraging the Web as a global communication medium, electronic markets provide a platform that allows participants throughout the world to spontaneously exchange products in a flexible manner. However,
Lamparter, S.   +4 more
openaire   +2 more sources

Analisis dan Perancangan Sistem E-Marketing pada PT. Nordic Lift Truck

open access: yesComTech, 2013
The purpose of research is to analyze the current marketing system at PT.Nordick Lift Truck in order to identify the existing problems faced by the company and to identify its weaknesses. Additionally, this research designs a web based Marketing system.
Haris Setia Budi   +3 more
doaj   +1 more source

A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions

open access: yesTržište
Purpose – The purpose of this paper is to examine the current state of knowledge in the field of museum marketing. More precisely, the paper is aimed at investigating: 1) the advancements in the field of museum marketing and 2) the museum visitor ...
Tanja Komarac
doaj   +1 more source

Mediatization as a Fundamental Communication Strategy of University Libraries in Kharkiv

open access: yesUniversity Library at a New Stage of Social Communications Development
Objective. The aim of the study is to develop conceptual foundations for medialization as the most effective communication strategy for university libraries.
A. A. SOLIANYK   +3 more
doaj   +1 more source

Kütüphane Kullanıcılarının Erişim Örüntülerinin Keşfi / Discovery of Access Patterns of Library Users

open access: yesBilgi Dünyası, 2002
Data mining, which is a new technique interested in discovering knowledge huge amount of data, has been effectively used in many sectors especially in banking, assurancy, medicine and marketing.
Hidayet Takçı, İbrahim Soğukpınar
doaj  

Web-Based Product Marketing Information System Design at Definier Store

open access: diamond, 2022
Euis Nurninawati   +2 more
openalex   +2 more sources

Home - About - Disclaimer - Privacy