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E-Commerce and Web Marketing as an Answer to the Global Market. Methods in Web Marketing
Ekonomika, 2002 In this paper the authors present the process of web marketing as a specific subject and as an integration of the traditional marketing. The conclusion is that e-commerce and web marketing are a pragmatic and modern answer to the globalization ...
Antonio Foglio, Vaidotas Stanevičius
doaj +3 more sources
The 4S Web-Marketing Mix model [PDF]
Electronic Commerce Research and Applications, 2002 This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual ...
Efthymios Constantinides
exaly +2 more sources
The impact of ERP system implementation on the development of modern economic flows in the company [PDF]
Ekonomija: teorija i praksa, 2023 The accelerated development of information and communication technologies (ICT), from the end of the 20th century until today, has made a great contribution to all segments of social life, and a significant part of this contribution is the impact on ...
Živković Marijana, Maričić Srđan
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Analysis of the Relationship Between Dimensions and Indicators of Web Marketing; Iran and Spain Football Clubs Target Market [PDF]
Research in Sport Management and Marketing, 2022 Purpose: The main purpose of this study was to review and compare web marketing, identify its dimensions and indicators and compare it in Iranian and Spanish football clubs in the target market.Methods: The present research is applied in terms of ...
Somayeh Hosseini +2 more
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The impact of web marketing on corporate social responsibility (CSR) and firms' performance [PDF]
Rajagiri Management Journal, 2023 Purpose – The current study seeks to examine the impact of web marketing (through the company's website) on corporate social responsibility (CSR) and firms' performance across companies listed in the Muscat Stock Exchange (MSX), Oman.
Mohammed Muneerali Thottoli, K.V. Thomas
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Features of food industry on the Internet: A case of Lithuania
International Entrepreneurship Review, 2017 The objective of this paper is to identify and present the current situation of Lithuanian food industry sector in terms of online presence, use of e-marketing tools and internet strategy implementation, paying attention to food manufacturers, marketers,
Vida Davidavičienė +2 more
doaj +4 more sources
Applied Sciences, 2022 Prior research on consumers’ web searches primarily examined the effect of web searches on product sales or the characteristics of the web searchers. Differing from prior research, we investigate the effect of marketing activities on web search volume ...
Yeujun Yoon, Rongchao Deng, Jaewoo Joo
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Metadata, communication and understanding in digital marketing communication)
Медии и език, 2022 The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described.
Teodora Petkova
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From physical marketing to Web marketing: the Web-Marketing Mix [PDF]
Proceedings of the 35th Annual Hawaii International Conference on System Sciences, 2003 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing.
openaire +2 more sources
Jurnal Teknologi Informasi dan Ilmu Komputer, 2020 Keberhasilan sebuah perusahaan dalam memasarkan produk atau jasa yang ditawarkan sangat tergantung dari kinerja marketing. Kegiatan marketing saat ini berkembang tidak hanya dilakukan secara kovensional melalui tatap muka langsung dengan pelanggan ...
Fajar Pradana +2 more
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