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Campaigner: A High-Powered Email Marketing Application
Marketing Libraries Journal, 2018 Campaigner (https://www.campaigner.com/) is a web-based, email marketing application that can be used to send targeted email messages and newsletters to patrons. Patron contact information can easily be managed within the system.
Leah Townsend
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Web 2.0 concepts in B2B marketing [PDF]
Ekonomski Pogledi, 2014 The article looks into the fundamental principles of Web 2.0, on which social media are based. In addition, an overview is provided of the results of selected studies of the opinions of B2B organisations on the use of social media.
Pantelić Darko +2 more
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Back to the future: Application of Web3 technologies in marketing [PDF]
Marketing (Beograd. 1991), 2023 The new generation of the web is characterized by decentralization, transparency, greater user autonomy, and privacy on one hand, while providing marketing professionals with increased opportunities and space for creativity, with a focus on user ...
Andrić Anđela +2 more
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REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY [PDF]
Geo Journal of Tourism and GeositesThis article aims to systematically investigate and elucidate the transformative effects of Artificial Intelligence (AI) and Machine Learning (ML) on marketing strategies and consumer engagement within the tourism and hospitality industries.
Maria Nascimento CUNHA +4 more
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Trends of Contemporary Research for New Media in Egypt [PDF]
المجلة العلمیة لبحوث العلاقات العامة والإعلان, 2015 Conclusion: -All Arab studies in internet marketing and advertising were descriptive studies, while 7 out of 21 western studies were experimental studies.
Amany Bassyouny, Nagwa El Gazzar
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Inclusion of Social Media and Digital Infrastructures in Marketing Library Products and Services in Central Libraries of Multi-Disciplinary Universities in Kerala [PDF]
International Journal of Information Science and ManagementSocial networking tools are the inevitable essence of life. The flexible structure of social networks paves the way for communication and collaboration between users and librarians. So here, the paper constitutes a study of the central libraries of Four
Aswathy Ajayan, Thanuskodi S
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Toward Web 5.0 in Italian Regional Destination Marketing
Symphonya, 2017 The exploitation of Web opportunities for market destinations fosters the co-creating destination value through engaging diverse stakeholders in social communication and knowledge sharing. Leveraging the body of destination management literature focused
Mariapina Trunfio, Maria Della Lucia
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Marketing 2.0. El nuevo marketing en la Web de las Redes Sociales
Comunicación, 2022 Juan Manuel Maqueira y Sebastián Bruque México, Alfaomega, 2012 208 ...
Carlos Castro
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Journal of Medical Internet Research, 2021 BackgroundFood is one of the most frequently promoted commodities, and promoted foods are overwhelmingly unhealthy. Marketing normalizes unhealthy foods, creates a positive brand image, and encourages overconsumption.
Bridget Kelly +2 more
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Strategi Pemasaran Serbuk Jamu Instan UMKM Tiga Dara di Masa Pandemi Covid 19
Jurnal Surya Masyarakat, 2022 Empowerment of Micro, Small and Medium Enterprises (MSME), requires model empowerment, which includes increasing existing MSME to be more advanced in order to be able to compete tightly in free market competition.
Susiana Purwantisari +3 more
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