Results 11 to 20 of about 34,580 (259)
REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY [PDF]
This article aims to systematically investigate and elucidate the transformative effects of Artificial Intelligence (AI) and Machine Learning (ML) on marketing strategies and consumer engagement within the tourism and hospitality industries.
Maria Nascimento CUNHA +4 more
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Keberhasilan sebuah perusahaan dalam memasarkan produk atau jasa yang ditawarkan sangat tergantung dari kinerja marketing. Kegiatan marketing saat ini berkembang tidak hanya dilakukan secara kovensional melalui tatap muka langsung dengan pelanggan ...
Fajar Pradana +2 more
doaj +1 more source
Trends of Contemporary Research for New Media in Egypt [PDF]
Conclusion: -All Arab studies in internet marketing and advertising were descriptive studies, while 7 out of 21 western studies were experimental studies.
Amany Bassyouny, Nagwa El Gazzar
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Inclusion of Social Media and Digital Infrastructures in Marketing Library Products and Services in Central Libraries of Multi-Disciplinary Universities in Kerala [PDF]
Social networking tools are the inevitable essence of life. The flexible structure of social networks paves the way for communication and collaboration between users and librarians. So here, the paper constitutes a study of the central libraries of Four
Aswathy Ajayan, Thanuskodi S
doaj +1 more source
Toward Web 5.0 in Italian Regional Destination Marketing
The exploitation of Web opportunities for market destinations fosters the co-creating destination value through engaging diverse stakeholders in social communication and knowledge sharing. Leveraging the body of destination management literature focused
Mariapina Trunfio, Maria Della Lucia
doaj +3 more sources
Marketing 2.0. El nuevo marketing en la Web de las Redes Sociales
Juan Manuel Maqueira y Sebastián Bruque México, Alfaomega, 2012 208 ...
Carlos Castro
doaj +1 more source
Strategi Pemasaran Serbuk Jamu Instan UMKM Tiga Dara di Masa Pandemi Covid 19
Empowerment of Micro, Small and Medium Enterprises (MSME), requires model empowerment, which includes increasing existing MSME to be more advanced in order to be able to compete tightly in free market competition.
Susiana Purwantisari +3 more
doaj +1 more source
Back to the future: Application of Web3 technologies in marketing [PDF]
The new generation of the web is characterized by decentralization, transparency, greater user autonomy, and privacy on one hand, while providing marketing professionals with increased opportunities and space for creativity, with a focus on user ...
Andrić Anđela +2 more
doaj +1 more source
BackgroundFood is one of the most frequently promoted commodities, and promoted foods are overwhelmingly unhealthy. Marketing normalizes unhealthy foods, creates a positive brand image, and encourages overconsumption.
Bridget Kelly +2 more
doaj +1 more source
Marketing digital y posicionamiento web en comunicación científica
La Red opera hoy como una gran biblioteca global self-service, abierta 24x7, en la que hay que saber describirse para optar a ser recuperado. Se produce una simbiosis entre producción científica, perfil académico ―identidad digital, personal branding― y ...
Sara Mandiá Rubal +1 more
doaj +1 more source

