Results 101 to 110 of about 67,000 (306)
The Web 2.0 as marketing tool: Opportunities for SMEs
Proceedings of the 16th Annual High Technology Small Firms Conference and Doctoral Workshop 2008, 2008 The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of consumers who regard them as prime channels of communication ...
openaire +2 more sources
PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS [PDF]
With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies.
Richard SOLER +2 more
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Lost in aggregation? On the importance of local food price data for food poverty estimates
American Journal of Agricultural Economics, EarlyView.Abstract This paper explores within‐country variations in food price dynamics and food poverty estimates by employing local market price data and national consumer price index (CPI) data. Our results show that national CPI data may be useful for approximating national trends but they fail to detect and identify spatial variations in local trends, which
Stephan Dietrich +4 more
wiley +1 more source
The E-novation project : from Web 2.0 to social media marketing
, 2011 The E-Novation Project focused on development of a new collaborative information platform, drawing on research from a diverse range of contributors, and a previous ANZMAC Special Session on Web 2.0 and Marketing.
Pattinson, Hugh M. (R16588)
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American Journal of Agricultural Economics, EarlyView.Abstract Discrete choice experiments are increasingly being used to estimate land managers' willingness to accept participation in incentive‐based environmental programs. This is a specific application of discrete choice experiments: the estimation of willingness to accept for a private good (program participation) where respondents have to make trade ...
Anastasio J. Villanueva +2 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract This study employs a schizocartographic approach to explore community narratives of space, memory, and violence in Kraaifontein, Cape Town. Through participants' accounts, ordinary places—gardens, shops, blocks, sports grounds, and streets—emerge as ambivalent geographies where trauma, resilience, and belonging intersect.
Guido Veronese +2 more
wiley +1 more source
Web analytics strategy: a model for adopting and implementing advanced Web Analytics
, 2011 Includes bibliographical references (leaves 290-306).Web Analytics (WA) is an evaluative technique originating from and driven by business in its need to get more value out of understanding the usage of its Web sites and strategies therein.
Dakela, Sibongiseni
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On the Prospects for African Philosophy in Australia
Australian Journal of Social Issues, EarlyView.ABSTRACT This paper grapples with the situation of people of African descent in Australia by working through the constitution of the body of academic philosophy in the country. It contends with the parochialism of the Australian philosophical community and the prospects for the cultivation of greater pluralism. Taking African philosophy as one possible
Bryan Mukandi
wiley +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Migrant healthcare workers in Australia find themselves at the centre of three intersecting concerns, often presented as ‘crises’ in contemporary discourse: the ‘care crisis’, the ‘housing crisis’ and the ‘migration crisis.’ Yet their own perspectives on these issues are rarely foregrounded. This paper explores the role of homeownership in the
Leah Williams Veazey
wiley +1 more source
How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?
In online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales.
Heck, H.W.G.M. van, Janssen, D.
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