Results 91 to 100 of about 67,000 (306)

ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA

open access: yesEconomic Review, 2018
Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers.
Tarik Zaimović, Adnan Suturović
doaj   +2 more sources

An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing Courses

open access: yesJournal for Advancement of Marketing Education, 2006
*This paper contends that by integrating Federal Web resources into marketing courses using access and navigational experiential assignments to obtain international information published by the Federal government on STAT-USA/Internet (foreign country ...
Ruth Arleen Lesher Taylor
doaj   +1 more source

Multi‐Property Machine Learning Models to Accelerate the Transition Toward Bio‐Based Emulsion Polymers

open access: yesAdvanced Intelligent Discovery, EarlyView.
A machine learning framework simultaneously predicts four critical properties of monomers for emulsion polymerization: propagation rate constant, reactivity ratios, glass transition temperature, and water solubility. These tools can be used to systematically identify viable bio‐based monomer pairs as replacements for conventional formulations, with ...
Kiarash Farajzadehahary   +1 more
wiley   +1 more source

Marketing documentaire et Web 2.0

open access: yes
Dans un contexte de mutation numérique, stratégique et social, comment le marketing et le web 2.0 peuvent s\u27allier pour permettre aux services d\u27information de conjuguer l\u27offre et la demande documentaire ? Comment cette stratégie de marketing 2.
Job, Christian
core  

Information Technology Applications in Hospitality and Tourism: A Review of Publications from 2005 to 2007

open access: yes, 2009
The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience.
Leung, R.   +5 more
core   +1 more source

Large Language Model‐Based Chatbots in Higher Education

open access: yesAdvanced Intelligent Systems, Volume 7, Issue 3, March 2025.
The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci   +4 more
wiley   +1 more source

Maintaining Your Marketing Competitiveness Through Marketing Innovations

open access: yesMercados y Negocios
A revolution is occurring in marketing today due to the application of artificial intelligence (AI) to various marketing tasks and functions. In addition, marketing innovations are taking place on Web 3.0, in the Metaverse, in virtual and augmented ...
Nancy J. Church
doaj   +1 more source

ANALYSIS AND DESIGN MARKETING SYSTEM BASED ON WEB

open access: yes, 2008
The research purpose was to analyze and design as system that give information about offered product. The used research method to make the e-marketing application was interview, literature study, analysis method, and design method by survey directly to ...
Akramarijal, -   +3 more
core  

AI‐Assisted IoT‐Enabled ECG Monitoring: Integrating Foundational and Generative AI Tools for Sustainable Smart Healthcare—Recent Trends

open access: yesAI &Innovation, EarlyView.
ABSTRACT The rapid evolution of the Internet of Things (IoT) has significantly advanced the field of electrocardiogram (ECG) monitoring, enabling real‐time, remote, and patient‐centric cardiac care. This paper presents a comprehensive survey of AI assisted IoT‐based ECG monitoring systems, focusing on the integration of emerging technologies such as ...
Amrita Choudhury   +2 more
wiley   +1 more source

The Open‐Source Paradox: Africa's Digital Sovereignty and the Structural Limits of Artificial Intelligence Autonomy

open access: yesAI &Innovation, EarlyView.
ABSTRACT Open‐source artificial intelligence is widely promoted as a democratising pathway to digital sovereignty for African states, offering access to frontier architectures without prohibitive capital investment. This paper investigates whether open‐source AI represents a credible route to autonomy or generates a new form of structural dependency ...
Ololade A. Shonubi
wiley   +1 more source

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