Results 71 to 80 of about 67,000 (306)
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
, 2009 Sport participation development requires a systematic process which involves knowledge creation, dissemination and interactions between National Sport Organisations, participants, clubs and associations as well as other agencies.
Dixon, J +5 more
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Revista Española de Comunicación en Salud, 2016 Resumen: El marketing de contenidos consiste en generar contenidos de calidad, originales y actualizados que aumenten las visitas a las web sanitarias. En este artículo defiendo la necesidad de contar con un profesional sanitario formado en comunicación
Mar Serrano Falcón
doaj
Web 2.0 Socail Network Sites And Facebook Marketing
Binus Business Review, 2011 The use of Web 2.0 and Social Network Sites (SNS) has become an amazing phenomenon. In fact, one of the fastest-growing arenas of the World Wide Web is the space of so-called social networking sites.
Andreas Chang
doaj +1 more source
Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choices
, 2013 This paper examines the role of marketing strategies in a perspective of stronger customers involvements highlighting its evolution according to both theoretical and empirical contents.
DELLA CORTE, VALENTINA +3 more
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Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
REALIZACJA STRATEGII INBOUND MARKETINGU PRZY WYKORZYSTANIU WYSZUKIWAREK INTERNETOWYCH
Nowoczesne Systemy Zarządzania, 2017 lnbound marketing strategy, concept by B. Halligan, for its successful implementation needs many web marketing tools like search engines, social media, content marketing, automatization and big data. The article presents search engine marketing as one of
Marek BRONICKI, Krzysztof SOŁODUCHA
doaj +1 more source
, 2012 A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence ...
Li, Shuliang, Li, J.Z.
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Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source