Results 61 to 70 of about 67,000 (306)

Can the Web give useful information about commercial uses of scientific research? [PDF]

open access: yes, 2004
This is an accepted manuscript of an article published by Emerald Group Publishing Limited in Online Information Review on 01/04/2004, available online: https://doi.org/10.1108/14684520410531655 The accepted version of the publication may differ from ...
Thelwall, Mike
core   +1 more source

Coping With Production Risk: Effects of Sown Plant Diversity on the Attractiveness of Crop Insurance in Grasslands

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT Increased frequency of extreme weather events, particularly droughts, threatens grassland farming by destabilizing yields and farms' economic viability. We examine, theoretically and through numerical simulations, how sown plant diversity (natural insurance) influences the attractiveness of indemnity and drought index insurance (formal ...
Nicolas Alou   +3 more
wiley   +1 more source

Web 2.0 as a marketing tool: an investigation in the furniture industry [PDF]

open access: yes, 2012
The steady increase in web 2.0 adoption rate by internet users has conveyed a great deal of attention of marketing practitioners and scholars on the opportunities presented by active and participant consumers.
DI MARIA E.   +5 more
core  

Unpacking the Farmland Capitalization Effect of Ethanol Establishment

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT We unpack the impact of expansions in ethanol production—as measured by proximity to newly constructed ethanol plants and capacity expansions—on farmland values using land transaction data from Kansas in combination with modern causal inference techniques.
Gabriel S. Sampson, Jisang Yu
wiley   +1 more source

Marketing Libraries in Web 2.0 World

open access: yes, 2011
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups.
IFLA Management and Marketing Section
core   +1 more source

The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context [PDF]

open access: yes
While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in ...
Lages, Luis Filipe   +2 more
core  

Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects.

open access: yes, 2010
As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs ...
Shaowen Cheng   +7 more
core   +1 more source

Farmers' Financial Literacy—Scale Development and Linkages to Accounting Practices and Financial Outcomes

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates the financial literacy (FL) of Swedish farmers, its linkages to farmer characteristics, management accounting practices and farm outcomes by surveying Swedish Farm Accountancy Data Network farmers. Using item response theory, we expand the existing FL measurement specifically to the farming context, assess measurement ...
Uliana Gottlieb, Helena Hansson
wiley   +1 more source

Online Marketing Issues of Real Estate Companies: A Case of Latvia

open access: yesBaltic Journal of Real Estate Economics and Construction Management, 2015
Today online marketing has become an integral part of marketing mix. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social ...
Dumpe Maira
doaj   +1 more source

La promozione aziendale attraverso web marketing, SEO e infografiche [PDF]

open access: yes, 2022
L'elaborato fornisce alle aziende strumenti utili per le aziende nel campo del marketing online e nel posizionamento sui motori di ricerca. Nonchè la visibilità in generale.
Sapienza, Agostino
core  

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