Results 261 to 270 of about 67,000 (306)
Some of the next articles are maybe not open access.
Towards Competitive Web Service Market
11th IEEE International Workshop on Future Trends of Distributed Computing Systems (FTDCS'07), 2007By fully exploiting service oriented architecture (SOA), Web service provides an efficient way to connect the existing on-line assets to support business enterprises. Most of the current Web service research inherently assumes that there exists only one service provider that can invoke those element services and compose them in a specific solution ...
Shuxing Cheng +3 more
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Traditional marketing versus web marketing
2008Marketing wine is a New World concept. The Old World overlooks marketing strategy. As Don and Petie Kladstrup pointed out in their book Wine and War, until World War II most winemakers in Europe felt that the only thing they had to do was make wine, and that people would come to buy it.
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Engineering Management, 2003
The internet represents both a formidable research tool and a powerful marketing medium. Chris Pearse shows us how to exploit the internet without burning either your fingers, or your pocket.
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The internet represents both a formidable research tool and a powerful marketing medium. Chris Pearse shows us how to exploit the internet without burning either your fingers, or your pocket.
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International Journal of Electronic Marketing and Retailing, 2010
The internet has changed the way people live, work and communicate in a very short period of time. It was not that long ago that e-mail was considered the 'new wave' of communication (Wilkes, 1990) and the possibility of near instantaneous communication resulted in previous communication technologies being referred to as 'snail mail' due to its ...
Lyle R. Wetsch, Kristen Pike
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The internet has changed the way people live, work and communicate in a very short period of time. It was not that long ago that e-mail was considered the 'new wave' of communication (Wilkes, 1990) and the possibility of near instantaneous communication resulted in previous communication technologies being referred to as 'snail mail' due to its ...
Lyle R. Wetsch, Kristen Pike
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2015
Well here we go, yet another highly touted Sitecore module, Web Forms for Marketers (WFFM Web Forms for Marketers (WFFM) for short). WFFM helps a marketer do what marketers often do the most when it comes to digital experiences. WFFM makes it easy to set up lead capture pages. Are you creating an e-mail campaign through the Email Experience Manager (as
openaire +1 more source
Well here we go, yet another highly touted Sitecore module, Web Forms for Marketers (WFFM Web Forms for Marketers (WFFM) for short). WFFM helps a marketer do what marketers often do the most when it comes to digital experiences. WFFM makes it easy to set up lead capture pages. Are you creating an e-mail campaign through the Email Experience Manager (as
openaire +1 more source
Simplifying web analytics for digital marketing
2015 IEEE International Conference on Big Data (Big Data), 2015While the advent of big data technologies has raised challenges in the data management landscape but it has also created new opportunities for acquiring and harnessing data to its greater potential. Marketing has gone beyond traditional means. Digital channels including social media and blogs have become persuasive to an extent that they are not only ...
Andy Bengel, Amin Shawki, Dippy Aggarwal
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Online PSO for Web Marketing Optimization
2009 IEEE International Conference on e-Business Engineering, 2009In this paper we propose an approach to optimization of web marketing content based on an online particle swarm optimization (PSO) model. The idea behind online PSO is to evaluate the collective user feedback as the PSO objective function which drives particles velocities in the hybrid continuous-discrete space of web content features.
MILANI, Alfredo, SANTUCCI, VALENTINO
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Factors Influencing Marketing Effectiveness on the Web
Information Resources Management Journal, 2001Despite the current development of Internet marketing, understanding the effective use of the Internet still poses problems for academic researchers and marketers (Kassaye, 1999). This research attempts to empirically explore some of the critical factors influencing commercial Internet and Web development.
Ashok Ranchhod, Fan Zhou, Julie Tinson
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A Web marketing system with automatic pricing
Computer Networks, 2000Abstract We propose a new scheme of `automatic pricing' for digital contents, and describe an implemented system as well as concrete pricing algorithms for it. Automatic pricing refers to a methodology of automatically setting sales prices to optimal prices, based on past prices and sales.
Naoki Abe, Tomonari Kamba
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International Journal of Innovation in the Digital Economy, 2014
The goal of this paper is to make known the business models by the type of seller and customer of the web market in order to better understand the field where web companies create competitive collusion. Further in this paper is going to be described the way competition between web companies and their real market analogues, as well as competition ...
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The goal of this paper is to make known the business models by the type of seller and customer of the web market in order to better understand the field where web companies create competitive collusion. Further in this paper is going to be described the way competition between web companies and their real market analogues, as well as competition ...
openaire +2 more sources