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Web mining for web personalization [PDF]

ACM Transactions on Internet Technology, 2003
Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user's navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data.
Michalis Vazirgiannis, Magdalini Eirinaki   +1 more
exaly   +6 more sources

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Timing of web personalization in mobile shopping: A perspective from Uses and Gratifications Theory

Computers in Human Behavior, 2018
Web personalization has been widely adopted in the mobile shopping context to improve shopping experience and consumer loyalty. Timing is a crucial issue of the implementation of web personalization, a topic not yet adequately investigated in the extant ...
Liyun Zhou, Jialiang Huang
exaly   +2 more sources

How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows

Journal of Retailing, 2018
This study examines the performance consequences of web personalization (WP), a type of personalization in which web content is personalized and recommendations are offered based on customer preferences. Despite the growing popularity of personalization,
Koushyar Rajavi, Tarun Kushwaha, Kartik Kalaignanam   +2 more
exaly   +2 more sources

Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior

Information Systems Research, 2011
Web personalization allows online merchants to customize Web content to serve the needs of individual customers. Using data mining and clickstream analysis techniques, merchants can now adapt website content in real time to capture the current ...
Shuk Ying Ho, Tam Kar Yan, David Bodoff
exaly   +2 more sources

Web Personalization Cues and Their Differential Effects on User Assessments of Website Value

Journal of Management Information Systems, 2015
Alexander Benlian
exaly   +2 more sources

Web personalization for user acceptance of technology: An empirical investigation of E-government services

Information Systems Frontiers, 2015
Vinodh Krishnaraju, Saji K. Mathew, Vijayan Sugumaran   +2 more
exaly   +2 more sources

Web personalization research: an information systems perspective

Journal of Systems and Information Technology, 2013
Vinodh Krishnaraju, Saji K. Mathew
exaly   +2 more sources

When does web-based personalization really work? The distinction between actual personalization and perceived personalization

Computers in Human Behavior, 2016
Cong Li
exaly   +2 more sources