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Webtoon scanlation groups : foreign readership and participatory fandom of South Korean webtoons [PDF]

open access: yes, 2022
Webtoons, a portmanteau of web and cartoon, are a digital media form originating from South Korea that has recently garnered international attention and popularity. As a media form that is created, published, and consumed all digitally, webtoons have become a unique South Korean cultural product.
Myung, Jenny Yuhun, 0000-0002-1090-1019
openaire   +3 more sources
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Webtoons

Webtoons are a major Korean contribution to comics art, the first such productions hailing from South Korea. Called “essay cartoons,” they originated with amateur artists and quickly became a worldwide phenomenon, favored for their endless vertical scrolling, reception via cell phones, adaptability to other entertainment forms, and acceptance of a ...
exaly   +2 more sources

Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoons?

open access: yesSustainability, 2021
This study explores consumers’ motivations for sustainable consumption in the context of branded content marketing. By focusing on brand webtoons, which are one of the most commonly used formats of branded content, this study investigates the link ...
Heejun Lee
exaly   +2 more sources

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