Results 121 to 130 of about 6,746 (146)
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Segmenting Hedonic Wine Tourists Using Push–Pull Winescape Attributes

Australasian Marketing Journal, 2021
The present research addresses the push–pull winescape traits of the hedonic wine tourism segment and discusses their attitudinal and behavioral intentions.
V. Quintal   +3 more
semanticscholar   +1 more source

Neural signatures in wine tourism advertising: images of cellars versus vineyards

International Journal of Wine Business Research
Increasing competition within wine tourism calls for more effective market communication, with appealing advertising content to attract potential winery visitors.
Isabel M. Santos   +4 more
semanticscholar   +1 more source

The Profile of Wine Tourists and the Factors Affecting Their Wine-Related Attitudes: The Case of Türkiye

Tourism and Hospitality
The purpose of this study is to reveal the characteristics of wine tourists by determining their demographic and psychographic profiles, the effects of their travel motivations and lifestyles on their attitudes towards wine tourism, and the relationships
Aydan Bekar, Nisan Benzergil
semanticscholar   +1 more source

Consumer behaviour in wine tourism: involvement, destination emotions and place attachment in the wine tourist behaviour during the Porto wine cellars visits context

2015
This study aims to contribute to the conceptual development of consumer behaviour in wine tourism area by bringing new discussion and empirical evidences. For this, a literature review of the main concepts was conducted in order to develop and support a conceptual model.
openaire   +1 more source

Inspiring winery experiences to benefit destination branding? Insights from wine tourists at Yantai, China

Journal of Hospitality and Tourism Insights, 2022
Kyuho Lee, Stella Kladou, Ahmet Usakli
exaly  

The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings

Journal of Business Research, 2018
Carolina Afonso   +2 more
exaly  

Wine tourism involvement: a segmentation of Chinese tourists

Journal of Travel and Tourism Marketing, 2018
Qiushi Gu, Brian King, Songshan Huang
exaly  

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