Results 221 to 230 of about 173,341,718 (233)
Some of the next articles are maybe not open access.
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
Marketing Science, 2019Sam Ransbotham +2 more
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What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
Journal of Interactive Marketing, 2014Robert A King, Pradeep Racherla
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Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
Journal of Marketing Research, 2016Andrea Bonezzi, Matteo Angelis
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Word of mouth and interpersonal communication: A review and directions for future research
Journal of Consumer Psychology, 2014Jonah Berger
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Word of mouth: understanding and managing referral marketing
Journal of Strategic Marketing, 1998Francis Buttle
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