A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior [PDF]
Frontiers in Psychology, 2017 The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on
Nuria Huete-Alcocer
doaj +5 more sources
The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing [PDF]
Frontiers in Psychology, 2022 The knowledge payment industry will rapidly attract many enterprises that provide knowledge services. This study investigates the interrelationship between brand personality, brand love, and electronic word-of-mouth in the context of knowledge payment ...
Manlin Liu, Jinzhe Yan
doaj +2 more sources
Administrative Sciences, 2016 The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between ...
Koji Ishida +2 more
doaj +3 more sources
THE EFFECT OF POSITIVE EMOTIONAL EXPERIENCE OF E-WOM ON CUSTOMER SATISFACTION, BRAND REPUTATION AND CUSTOMER LOYALTY OF KOPI JANJI JIWA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 This research aimed to examine the influence of positive emotional experiences in electronic word of mouth on consumer satisfaction, brand reputation and consumer loyalty of Kopi Janji Jiwa. The object of this research is Kopi Janji Jiwa consumer loyalty.
Ambalika N.K.A.D., Junaedi S.
doaj +1 more source
Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar +1 more
doaj +1 more source
The Role of Student Trust in Mediating Service Quality and Student Reputation Against E-WOM
Journal of EST (Educational Science And Technology), 2022 The purpose of this research is to examine the study titled The Role of the Quality of Student Trust in Mediating the Quality of Student Services and the University's Reputation on Electronic Word of Mouth among students.
Dadang Munandar +4 more
doaj +1 more source
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj +1 more source
Electronic word of mouth by potential customers: A prepurchase behavioural perspective [PDF]
The Retail and Marketing Review, 2023 Electronic word-of-mouth (eWOM) is crucial in customers’ decision-making process and purchase decisions. Although the eWOM phenomenon has been widely explored, limited studies have investigated eWOM as a volitional prepurchase behaviour by potential ...
Dr Rufaro Kelvin Major +1 more
doaj +1 more source
The effect of Emotional Contagion on Electronic Word of Mouth: An Applied study on Mobile Phone Brand Customers of Social Network Sites in Egypt [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023 This study is aimed to investigate the effects of relationship emotional contagion on Electronic Word of Mouth (E-WOM Quality, E-WOM Quantity, Sender’s Experience), by focusing on the Mobile Phone Brand Customers of Social Network Sites in Egypt ...
Radwa Mohamed, Abd Elaziz Hassan
doaj +1 more source
Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank
Calathu, 2022 Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
doaj +1 more source