Results 31 to 40 of about 175,344,687 (300)

Igniting the Flame with Electronic Word-of-mouth in Digital Marketing

, 2021
This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the
Thaichon, Park, Bu, Yi, Parkinson, Joy, Yi Bu, Park Thaichon, Joy Parkinson   +5 more
core   +1 more source

The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency

Jurnal Siasat Bisnis, 2020
Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few managers of tourist destinations, especially adventure tourism who pay attention to the values ...
Sukaris Sukaris, Sri Hartini, Dien Mardhiyah   +2 more
doaj   +1 more source

Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context

Tourism and Hospitality Management
Purpose – The objective of this research is to uncover the correlation between word-of-mouth communication, electronic word-of-mouth communication, perceived risk, and the intention to visit Turkey following an earthquake that occurred in February 2023.
Yunus TOPSAKAL
doaj   +1 more source

From patient advocacy to patient‐driven research: Building active partnerships beginning at the bench to reach the bedside

FEBS Open Bio, EarlyView.
Research is strongest when conducted alongside patients, not just about them. Patient research organizations help integrate patient perspectives into research priorities, study design, and scientific meetings, leading to meaningful patient outcomes and development of relevant therapies.
Jenica H. Kakadia, Rachel Heilmann, Maximiliano Barrientos, Laura MacNeill, Ingrid Vallee, Sarah K. Schultz, Patrick O'Donoghue, Angelica A. Moresco, Victoria M. Siu, Ilka U. Heinemann   +9 more
wiley   +1 more source

Screening Routine Clinical Notes for Epilepsy Surgery Candidates Using Large Language Models

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Epilepsy surgery is severely underutilized despite proven efficacy, with substantial under‐referral of eligible patients in routine clinical practice. This study evaluated the potential role of large language models (LLMs) as decision‐support tools for screening unstructured clinical notes to identify epilepsy surgery candidates and ...
Uriel Fennig, Nadav Amir, Maya Schiller, Roni Loebenstein, Johnatan Nissan, Marina Boxer, Shany Guly Gofrit, Gal Goshen, Sándor Beniczky, Nicola Maggio   +9 more
wiley   +1 more source

Influence of Electronic Word of Mouth on Purchase Intention of Fashion Products on Social Networking Websites [PDF]

Pakistan Journal of Commerce and Social Sciences, 2017
The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention
Anum Saleem
doaj  

STRATEGI ELECTRONIC WORD OF MOUTH INSTAGRAM @SEBLAKBAPERINSTAN [PDF]

, 2018
Penelitian ini dilakukan untuk mengetahui strategi electronic word of mouth yang dilakukan Seblak Baper Instan pada akun media sosial Instagram. Tujuan dilakukannya penelitian ini adalah untuk mengetahui strategi Seblak Baper Instan dalam menyebarkan ...
AISYAH SABRINA
core  

Motif Melakukan Electronic Word of Mouth oleh Konsumen [PDF]

, 2018
Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by ...
Ahmad, Rosmalia, Febrina, Diah
core   +1 more source

PERAN BRAND AWARENESS MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI ES TEH INDONESIA [PDF]

, 2023
Pengaruh media sosial yang masif di antara mayoritas pengguna internet di Indonesia yang merupakan kaum milenial serta generasi Z menjadikan pertumbuhan bisnis minuman kekinian semakin melesat.
Tjokorda Gde Raka Sukawati, Anak Agung Bagus Dimas Bhaskara Bija   +1 more
core   +1 more source

Generative Artificial Intelligence Utilization and Perspectives Among Reproductive‐Age Women With Systemic Autoimmune and Rheumatic Diseases

Arthritis Care &Research, EarlyView.
Objective Reproductive‐age women with systemic autoimmune and rheumatic diseases (SARDs) have unique information needs related to their SARDs and reproductive health. We sought to understand their use of and receptivity to current and hypothetical generative artificial intelligence (AI) tools for health information‐seeking. Methods We conducted a cross‐
Mariam Arif, Catherine Wright, Samantha Rodriguez, Sarah Graves, Tamar Krishnamurti, Mehret Birru Talabi   +5 more
wiley   +1 more source