Results 21 to 30 of about 175,344,687 (300)
Majalah Ilmiah Bijak, 2022 This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's
Dede Solihin, Ahyani Ahyani
doaj +1 more source
What Drives Negative Electronic Word-of-Mouth Online?
, 2021 The online environment has highlighted the role of negative experiences and emotions by enabling fast and widespread publicity. Recent research has introduced both word-of-mouth and engagement as central concepts relating to negative communication online.
Hätönen, Henri +2 more
core +1 more source
Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services
, 2020 Word-of-mouth is today considered among the most effective marketing communication tools. Indeed, consumers trust more their friends or other consumers than companies, advertisements, and brands.
Roberto Florio +5 more
core +1 more source
Relationship Electronic Word of Mouth With College Image [PDF]
, 2017 Globalization in higher education has a direct impact on competition among universities in Indonesiawhich becomes keener. The competition motivates each university to continuously improve its quality.
Pribadi Subriadi, Apol; Departement of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya +3 more
core +1 more source
Jurnal Ekonomi Modernisasi, 2021 This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia.
Shohib Muslim +2 more
doaj +1 more source
PERANAN ELECTRONIC WORD OF MOUTH DALAM KEPUTUSAN BERKUNJUNG
Jurisma: Jurnal Riset Bisnis & Manajemen, 2022 Kabupaten Sumedang berbenah dalam mengoptimalkan sektor pariwisata. Beberapa strategi direncanakan untuk menjadikan Kabupaten Sumedang menjadi destinasi wisata baru. Salah satu destinasi wisata unggulan Kabupaten Sumedang adalah Kampung Karuhun. Kampung
Wildan Nurhidayat +2 more
doaj +1 more source
Electronic word-of-mouth: Challenges and opportunities
Procedia Computer Science, 2011 AbstractWord-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted ...
Mohammad Reza Jalilvand +2 more
openaire +2 more sources
Jurnal Administrasi Bisnis, 2019 The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani +1 more
doaj +1 more source
Dampak Komunikasi E-WOM Dan Efek COVID-19 Pada Kepuasan Service escape Terhadap E-Shopping Behavior
Sketsa Bisnis, 2021 English Version This study aims to determine the effect of the servicescape dimension, namely physical space, social interaction, safety elements on servicescape satisfaction, the effect of electronic word of mouth on servicescape satisfaction and the ...
Weni Aprianti +2 more
doaj +1 more source
TIJAB (The International Journal of Applied Business), 2023 Background: Tourism at this time has become one of the critical needs for most people, this can be seen from the increased interest in tourism which is side by side with digital promotion through EWOM in the tourism sector which is rampant on social ...
Hardiana Widyastuti, Yomi Satifa Putri
doaj +1 more source