Results 21 to 30 of about 16,375 (257)

Electronic word of mouth by potential customers: A prepurchase behavioural perspective [PDF]

The Retail and Marketing Review, 2023
Electronic word-of-mouth (eWOM) is crucial in customers’ decision-making process and purchase decisions. Although the eWOM phenomenon has been widely explored, limited studies have investigated eWOM as a volitional prepurchase behaviour by potential ...
Dr Rufaro Kelvin Major, Prof Mercy Mpinganjira   +1 more
doaj   +1 more source

The effect of Emotional Contagion on Electronic Word of Mouth: An Applied study on Mobile Phone Brand Customers of Social Network Sites in Egypt [PDF]

المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023
This study is aimed to investigate the effects of relationship emotional contagion on Electronic Word of Mouth (E-WOM Quality, E-WOM Quantity, Sender’s Experience), by focusing on the Mobile Phone Brand Customers of Social Network Sites in Egypt ...
Radwa Mohamed, Abd Elaziz Hassan
doaj   +1 more source

Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector [PDF]

Banks and Bank Systems, 2022
This research explored and examined the link between electronic word-of-mouth, corporate social responsibility, and loyalty of 282 customers using banking services in Vietnam (PLS-SEM) through the Partial Least Squares Structural Equation Modeling.
Nguyen Minh Sang
doaj   +1 more source

The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Jurnal Pamator, 2023
Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence ...
Fidela Mandasari, Eko Purwanto, Sugeng Purwanto   +2 more
doaj   +1 more source

The role of pro-environmental behavior in the development of sustainable tourism [PDF]

Global Journal of Environmental Science and Management, 2023
BACKGROUND AND OBJECTIVES: Sustainable tourism is tourism development that has a long-term impact on the environment, society, culture, and the economy for the present and the future. The benefits are felt by local people and tourists. The achievement of
N. Zulvianti, H. Akmal, M.R. Putra
doaj   +1 more source

Efecto de las comunicaciones word of mouth y electronic word of mouth en las intenciones de recompra de una marca colombiana

Kepes, 2020
El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios.
María Cristina Otero Gómez, Wilson Giraldo Pérez   +1 more
doaj   +1 more source

The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention

Majalah Ilmiah Bijak, 2022
This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's
Dede Solihin, Ahyani Ahyani
doaj   +1 more source

The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency

Jurnal Siasat Bisnis, 2020
Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few managers of tourist destinations, especially adventure tourism who pay attention to the values ...
Sukaris Sukaris, Sri Hartini, Dien Mardhiyah   +2 more
doaj   +1 more source

PERANAN ELECTRONIC WORD OF MOUTH DALAM KEPUTUSAN BERKUNJUNG

Jurisma: Jurnal Riset Bisnis & Manajemen, 2022
Kabupaten Sumedang berbenah dalam mengoptimalkan sektor pariwisata. Beberapa strategi direncanakan untuk menjadikan Kabupaten Sumedang menjadi destinasi wisata baru. Salah satu destinasi wisata unggulan Kabupaten Sumedang adalah Kampung Karuhun. Kampung
Wildan Nurhidayat, Della Maghfira Napu, Oman Sukirman   +2 more
doaj   +1 more source

Pengaruh Electronic Word Of Mouth Dan Perceived Risk Terhadap Keputusan Pembelian Pada Konsumen Tokopedia

Jurnal Administrasi Bisnis, 2019
The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani, Apriatni Endang Prihatini   +1 more
doaj   +1 more source