Results 11 to 20 of about 16,328 (257)
Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector [PDF]
Banks and Bank Systems, 2022 This research explored and examined the link between electronic word-of-mouth, corporate social responsibility, and loyalty of 282 customers using banking services in Vietnam (PLS-SEM) through the Partial Least Squares Structural Equation Modeling.
Nguyen Minh Sang
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Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali
Jurnal Kepariwisataan, 2022 Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata.
Ananta Budhi +1 more
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The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2021 Extended AbstractAbstractThe purpose of this study is to investigate the effect of hotel features performance on electronic oral marketing behaviors (studied in Kish Island hotels).
samad darvishi
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Jurnal Pamator, 2023 Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence ...
Fidela Mandasari +2 more
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The role of pro-environmental behavior in the development of sustainable tourism [PDF]
Global Journal of Environmental Science and Management, 2023 BACKGROUND AND OBJECTIVES: Sustainable tourism is tourism development that has a long-term impact on the environment, society, culture, and the economy for the present and the future. The benefits are felt by local people and tourists. The achievement of
N. Zulvianti, H. Akmal, M.R. Putra
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Kepes, 2020 El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios.
María Cristina Otero Gómez +1 more
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Majalah Ilmiah Bijak, 2022 This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's
Dede Solihin, Ahyani Ahyani
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Jurnal Ekonomi Modernisasi, 2021 This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia.
Shohib Muslim +2 more
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Dampak Komunikasi E-WOM Dan Efek COVID-19 Pada Kepuasan Service escape Terhadap E-Shopping Behavior
Sketsa Bisnis, 2021 English Version This study aims to determine the effect of the servicescape dimension, namely physical space, social interaction, safety elements on servicescape satisfaction, the effect of electronic word of mouth on servicescape satisfaction and the ...
Weni Aprianti +2 more
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Jurnal Administrasi Bisnis, 2019 The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani +1 more
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