Results 71 to 80 of about 167,570,944 (278)

Word-of-mouth interaction and the organization of behaviour [PDF]

open access: yes
We present a discrete choice model based on agent interaction. The framework combines the features of two well-known models of word-of-mouthcommunication (Ellison and Fudenberg, 1995 and Bala and Goyal, 2001).Interaction structure is a regular periodic ...
Zakaria Babutsidze, Robin Cowan
core  

Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi

open access: yesJurnal Manajemen Dan Kewirausahaan, 2018
The purpose of this study is to analyze the direct and indirect effect of hedonic value, utilitarian value, word of mouth, and behavioral intention of consumer in Casa Baio Paradise Resort, Sulawesi Utara. This study uses questionnaires as the research
Windah Estrilia Somba, Mugiono
doaj   +1 more source

Facial Cosmetic Therapy Use Among Patients With Systemic Sclerosis: An Australian Cohort Study

open access: yesArthritis Care &Research, EarlyView.
Objective Systemic sclerosis (SSc) is associated with numerous facial manifestations for which patients may engage in cosmetic therapies. It is unclear how patients with SSc use these therapies. This study sought to characterize patient engagement and experiences with cosmetic therapies for SSc‐related and non‐SSc–related facial changes.
Zachary Warren   +11 more
wiley   +1 more source

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing [PDF]

open access: yes
In the current research, we study relationship norms in a word-of-mouth marketing context. The presence of a financial incentive for a recommendation implies that the word-of-mouth behavior may be driven by ulterior motives.
Wigboldus, D.H.J.   +3 more
core  

Consumer created reviews and ratings : the importance of word of mouth in information search [PDF]

open access: yes, 2014
This study explored the creation, dissemination and exchange of electronic word of mouth, in the form of product reviews and ratings of digital technology products.
Gligorijevic, Barbara
core  

KAJIAN LITERATUR: MANAKAH YANG LEBIH EFEKTIF? TRADITIONAL WORD OF MOUTH ATAU ELECTRONIC WORD OF MOUTH

open access: yesMatrix: Jurnal Manajemen Teknologi dan Informatika, 2016
Word of Mouth telah diakui sebagai salah satu strategi komunikasi yang paling efektif dalam transisi informasi perusahaan kepada konsumen. Perusahaan memanfaatkan komunikasi word of mouth untuk kepentingan pemasaran produk dan layanan.
Putu Adriani Prayustika
doaj  

NILAI KESEHATAN DAN WORD OF MOUTH TERHADAP SIKAP, PERILAKU, DAN INTENSI PEMBELIAN KONSUMEN

open access: yesManajemen dan Bisnis, 2012
One of the most dangerous illnesses which are often ignored by Indonesian people is Osteoporosis. On the one hand, many people start to be aware with this illness.
Alvian Tanugraha, Jony Oktavian Haryanto
doaj   +1 more source

Generative AI Utilization and Perspectives Among Reproductive‐Age Women with Systemic Autoimmune and Rheumatic Diseases

open access: yesArthritis Care &Research, Accepted Article.
Objective Reproductive‐age women with systemic autoimmune and rheumatic diseases (SARDs) have unique information needs related to their SARDs and reproductive health. We sought to understand their use of and receptivity to current and hypothetical generative artificial intelligence (AI) tools for health information‐seeking. Methods We conducted a cross‐
Mariam Arif   +5 more
wiley   +1 more source

Fostering Innovation: Streamlining Magnetocaloric Materials Research by Digitalization

open access: yesAdvanced Engineering Materials, EarlyView.
Magnetocaloric cooling (MCE) is an environmentally friendly refrigeration method with great potential. Optimizing MCE materials involves the preparation and screening of large quantities of samples, which in turn generates a large amount of data. A digitalization approach is presented that uses ontologies, knowledge graphs, and digital workflows to ...
Simon Bekemeier   +17 more
wiley   +1 more source

KUALITAS LAYANAN DAN POSITIVE WORD OF MOUTH

open access: yesJurnal Dinamika Manajemen, 2012
Penelitian ini dilakukan untuk menguji pengaruh kualitas layanan inti dan kualitas layanan tambahan terhadap positive word of mouth. Obyek penelitian adalah para siswa SMA St. Louis Semarang. Berdasarkan pada berbagai telaah pustaka yang telah dilakukan,
Yulius Jatmiko Nuryatno
doaj   +1 more source

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