THE ART AND SCIENCE OF WORD-OF-MOUTH AND ELECTRONIC WORD-OF-MOUTH
openaire +1 more source
Conceptualising word-of-mouth: In an era of social media.
Word-of-mouth is a marketing tool in which the consumer has the power to influence others brand choice. This research examined what is word-of-mouth in a social media context, specifically Facebook, allowing the marketer to understand how and what ...
Yolande Vandenberg (13793746)
core
The mediating role of physician branding in the effect of Word-of-mouth marketing on hospital preference. [PDF]
Göde A, Öztürk YE.
europepmc +1 more source
Antecedents for online food delivery platform leading to continuance usage intention via e-word-of-mouth review adoption. [PDF]
Alghamdi SY +6 more
europepmc +1 more source
The effects of cultural values on word-of-mouth communication
The effects of cultural values on word-of-mouth ...
Alvin Lee (13057866) +2 more
core
Bio‐Inspired Internal Stress Engineering for Microscale Surface Cracking in Sensitive Strain Sensors
This study presents a bio‐inspired internal stress engineering strategy to fabricate highly sensitive crack‐based strain sensors. By harnessing the internal expansion energy of microspheres and the thickness‐dependent brittle‐to‐ductile transition of ultrathin gold films, tunable microscale cracks are generated.
Jae Yeong Jang, Hanchul Cho, Young Jung
wiley +1 more source
User snowball effect: word-of-mouth communication mechanism on console games. [PDF]
Huang W, Dai L, Wu G, Liu J, Jiang A.
europepmc +1 more source
Hospitals Visit Intention and Visit Decision: How the Role of Viral and Word of Mouth Marketing? [PDF]
Taufik ER +4 more
europepmc +1 more source
Keyword settings for word-of-mouth text collection.
Keyword settings for word-of-mouth text collection.
Xiaotian Xu (309976)
core +1 more source
Freestanding PZT Films for Integrated Wearable Sensing and Intelligent Acoustic Recognition
A freestanding epitaxial PZT/LaNiO3/Pt heterostructure is achieved via water‐assisted delamination from mica, effectively eliminating substrate‐induced clamping and releasing intrinsic ferroelectricity. The released film exhibits substantially enhanced remanent polarization and piezoelectric response, delivering excellent mechanical flexibility and ...
Hailong Pan +6 more
wiley +1 more source

