Word of mouth communication models [PDF]
Anali Ekonomskog fakulteta u Subotici, 2016 Modern marketing theory advocates the claim that marketing revolves, no longer predominantly around advertising, direct marketing and promotion in general; rather than that, it increasingly revolves around word-of-mouth communication generated by the ...
Marić Dražen
doaj
Pengaruh Word of Mouth Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian (Survei Pada Konsumen Republica Cafe Malang Jalan Mt. Haryono Gg.xi Malang) [PDF]
, 2015 This study aimed to determine the effect of Word Of Mouth, Purchase Intention and Influence Purchasing. The type of this research is an explanatory with quantitative approach.
Nurvidiana, R. (Rahma)
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Arthritis Care &Research, Accepted Article.Objective The goal was to assess the diagnostic performance of three novel autoantibodies (NA) for Sjögren's disease (SjD) by comparing NA prevalence in patients with SjD, other autoimmune rheumatic diseases (ARDs), nonspecific chronic sialadenitis (CS), and controls.
Chadwick R. Johr +5 more
wiley +1 more source
Analisis Pengaruh Word Of Mouth, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Jasa Bengkel Sepeda Motor Cahya Rizky Motor (Survei pada Pengguna Bengkel Cahya Rizky Motor di Ngringo, Palur) [PDF]
, 2016 The purpose of this study was to analyze the significance of (1) the effect of variable Word of Mouth on purchasing decisions services workshop Cahya Rizky Motor in Ngringo, Palur (2) to analyze the significance of the effect of variable locations on ...
Setyaningsih Sri Utami, Dimas Bayu Kuncoro, Edi Wibowo &
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Arthritis Care &Research, Accepted Article.Objective We developed a novel EHR sidecar application to visualize key rheumatoid arthritis (RA) outcomes, including disease activity, physical function, and pain, via a patient‐facing graphical interface designed for use during outpatient visits (“RA PRO dashboard”).
Gabriela Schmajuk +16 more
wiley +1 more source
Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image [PDF]
International Journal of Business and Development StudiesPurpose – The purpose of this paper is to examine the relationships between word of mouth, corporate image and customer patronage intentions of financial services.Design/methodology/approach – The research analyses whether word of mouth and corporate ...
Francis Osei +2 more
doaj +1 more source
Pengaruh Electoronic Word of Mouth Terhadap Kepercayaan Dan Keputusan Pembelian (Survei Pada Konsumen Produk Fashion Followers аKun Instagram Erigostore) [PDF]
, 2016 This research aims to describe the effect of electronic word of mouth to trust, the effect of trust to the purchase decision the effect of electronic word of mouth to the purchase decision.
Hаekаl, M. E. (Muhаmmаd) +1 more
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Arthritis Care &Research, Accepted Article.Objective Several case reports have proposed a potential association between COVID‐19 vaccination and the subsequent development of idiopathic inflammatory myositis (IIM). This study examined prior COVID‐19 vaccination in US Veterans who developed new‐onset IIM compared to those without new‐onset IIM.
Caleb Hernández +10 more
wiley +1 more source
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Asia Marketing Journal, 2016 The purpose of this paper is to examine empirically how to balance advertising expenditure before and after launch with regard to the direction of word of mouth in the motion picture industry.
Tae Ho Song, Shijin Yoo, Janghyuk Lee
doaj +1 more source
The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention [PDF]
, 2023 Bo-chiuan Su +3 more
openalex +1 more source