Results 131 to 140 of about 192,261 (166)
Some of the next articles are maybe not open access.
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Journal of Marketing, 2010Robert V Kozinets, Kristine De Valck
exaly
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Journal of Marketing, 2006Yong Liu
exaly
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Decision Support Systems, 2012Christy M K Cheung
exaly

