Results 31 to 40 of about 42,374 (264)

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi   +2 more
wiley   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Historical Period Stone Anchors from Mombasa, Kenya: Evidence of Overseas Maritime Trade Contacts with Asia and Middle East

open access: yesInternational Journal of Environment and Geoinformatics, 2015
One of the characteristics of the East African Coast has been its accessibility. The sea has been a means of contact with the outside world. Over the last 2000 years, there has been an interpenetration of cultures to this region through trade ...
Caesar Bita
doaj   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

open access: yesAgribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples   +2 more
wiley   +1 more source

Maritime Archaeological Research on the Pulau Melaka Shipwreck

open access: yesSPAFA Journal
In late 2020, a group of independent researchers found a pile of wood believed to be part of the structure of a shipwreck in Pulau Melaka, Melaka. The discovery was reported to the Department of National Heritage and Melaka Museum Corporation, which saw
Amir Husaini Saiffuddin   +4 more
doaj   +1 more source

Conservation Design for Traditional Agricultural Villages: A Case Study of Shirakawa-go and Gokayama in Japan

open access: yesBuilt Heritage, 2019
Agricultural villages in Japan are declining and disappearing rapidly. When an agricultural village goes extinct, its tradition and culture die as well.
Nobu Kuroda
doaj   +1 more source

Predicting Performance of Hall Effect Ion Source Using Machine Learning

open access: yesAdvanced Intelligent Systems, Volume 7, Issue 3, March 2025.
This study introduces HallNN, a machine learning tool for predicting Hall effect ion source performance using a neural network ensemble trained on data generated from numerical simulations. HallNN provides faster and more accurate predictions than numerical methods and traditional scaling laws, making it valuable for designing and optimizing Hall ...
Jaehong Park   +8 more
wiley   +1 more source

Disaster risk assessment and the effectiveness of countermeasures: a comprehensive DRM, CPRAM framework for fire safety in the Ali Qapu Palace

open access: yesBuilt Heritage
This study integrates the Disaster Risk Management (DRM) framework with the Cultural Property Risk Assessment Model (CPRAM) for the Ali Qapu Palace—a UNESCO World Heritage property in Isfahan, Iran.
Arezoo Izadi
doaj   +1 more source

High‐elevation endemic plants predicted to lose habitat from changing climate in Washington State

open access: yesAmerican Journal of Botany, EarlyView.
Abstract Premise High‐elevation plants face unique challenges from potential climate change impacts that will likely require upslope migration into increasingly smaller suitable habitat. This situation is particularly acute for endemic species that by definition occupy small geographic ranges.
Nicholas L. Gjording   +4 more
wiley   +1 more source

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