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Inflation and WTP for Sustainable Products
6th Current Issues in Business and Economic Studies (CIBES) Conference – Abstract BookWe examine how inflationary pressure shapes consumers’ willingness to pay (WTP) a premium for sustainable products, and whether this relationship operates through consumers’ valuation of sustainability in retail environments. Using five repeated cross-sectional, nationally representative online surveys from Portugal collected December 2021–June 2024 (N
Maria Estarreja +2 more
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The Clearing House: A Journal of Educational Strategies, Issues and Ideas, 1965
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