Results 41 to 50 of about 774,898 (307)
Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 2023 Viral pazarlama, sosyal medyanın satın almaya katkısını artıran etkili bir pazarlama stratejisi olarak markalar tarafından tercih edilirken sosyal medya platformlarının önemini de bir kez daha gözler önüne sermektedir.
Berivan Kızılırmak
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ePatients on YouTube: analysis of four experiences from the patient's perspective [PDF]
, 2012 Background: Many patients share their personal experiences and opinions using online video platforms. These videos are watched by millions of health consumers and health care professionals.
Armayones Ruiz, Manuel +4 more
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Managing visibility on YouTube through algorithmic gossip
New Media & Society, 2019 Beauty vloggers’ feminised outputs often position them outside of traditional spheres of technical expertise, however, their strategic management of algorithmic visibility makes them an illuminating source of algorithmic knowledge.
Sophie Bishop
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Human Behavior and Emerging Technologies, 2022 YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior.
Pantas H. Silaban +4 more
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Examining the consumption of radical content on YouTube [PDF]
Proceedings of the National Academy of Sciences of the United States of America, 2020 Significance Daily share of news consumption on YouTube, a social media platform with more than 2 billion monthly users, has increased in the last few years.
Homa Hosseinmardi +5 more
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Ulusal Gazetelerin Bir Haber Mecrası Olarak Youtube’u Kullanma Biçimlerinin İncelenmesi
Selçuk İletişim, 2021 Dijital dünyaya çevrimiçi gazeteler ve haber siteleri ile adım atan ulusal gazeteler, sosyal medyanın öneminin giderek artmasıyla birlikte Facebook, Twitter, Youtube gibi farklı sosyal medya mecralardan da haber paylaşmaya başlamıştır.
İpek Tok
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YouTube UGC Dataset for Video Compression Research [PDF]
IEEE International Workshop on Multimedia Signal Processing, 2019 Non-professional video, commonly known as User Generated Content (UGC) has become very popular in today's video sharing applications. However, traditional metrics used in compression and quality assessment, like BD-Rate and PSNR, are designed for ...
Yilin Wang, Sasi Inguva, Balu Adsumilli
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Systematic review: YouTube recommendations and problematic content
Internet Policy Review, 2022 There has been much concern that social media, in particular YouTube, may facilitate radicalisation and polarisation of online audiences. This systematic review aimed to determine whether the YouTube recommender system facilitates pathways to problematic
Muhsin Yesilada, S. Lewandowsky
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YouTube advertising value and its effects on purchase intention
Journal of Global Business Insights, 2019 This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420).
Duygu Firat
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Selçuk İletişim, 2021 İnternet reklamları, diğer reklam türleri düşünüldüğünde kendisine özgü çok farklı uygulama biçimleri ile kısa sürede önemli bir tanıtım/pazarlama aracı haline gelmiştir. Bununla birlikte web kullanıcıları için rutinin bir parçası gibi görünse de yeni ve
Sedat Özel
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