Results 61 to 70 of about 7,520 (80)

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Ekaterina Volchek
exaly  

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Psychology and Marketing, 2021
Naveen Donthu, Satish Kumar, Debidutta Pattnaik   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, Pk Kannan
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Ofer Mintz, Imran S Currim
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cait Lamberton, Andrew T Stephen
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

The Chief Marketing Officer Matters!

Journal of Marketing, 2015
Frank Germann, Peter Ebbes, Rajdeep Grewal   +2 more
exaly