Results 71 to 80 of about 7,520 (80)

Assessing Performance Outcomes in Marketing

Journal of Marketing, 2016
Constantine S Katsikeas, Neil A Morgan, Leonidas C Leonidou   +2 more
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Journal of Marketing, 2014
Bernard J Jaworski
exaly  

From Marketing Mix to Relationship Marketing

Management Decision, 1994
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Venkatesh Shankar, MirellaHP Kleijnen, Suresh Ramanathan   +2 more
exaly  

The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000
Arun Sharma
exaly  

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Journal of the Academy of Marketing Science, 1995
exaly  

Social marketing: A pathway to consumption reduction?

Journal of Business Research, 2009
Ken Peattie
exaly  

Demonstrating the Value of Marketing

Journal of Marketing, 2016
exaly  

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
exaly