Results 61 to 70 of about 679 (119)
, 2009 本文探索國民黨與民進黨形象，研究方法是援引行銷學者Zaltman於一九九○年代發展出的隱喻抽取技術(Zaltman Metaphor Elicitation Technique，簡稱ZMET)，透過圖片為中介與一對一深入訪談，來挖掘「人們內心想法」。在訪談政治大學十二位學生後，研究發現從ZMET訪談分別總結國民黨與民進黨形象共識地圖的分析，除了其研究結論與量化問卷調查結果相較，能夠得到相互印證之外，也確實有助於對政黨形象內涵提供更豐富的瞭解。 由TEDS2004P與2008P資料顯示國民黨是 ...
江羚弘
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Simulating the outcome of amyloid treatments in Alzheimer's disease from imaging and clinical data. [PDF]
Brain Commun, 2021 Abi Nader C +5 more
europepmc +1 more source
Deep metaphors of social media consumers: a zmet study on social media [PDF]
, 2017 1st International Conference on New Trends in CommunicationSosyal medya, topluluk temelli girdi, etkileşim, içerik paylaşımı ve iş birliğine ithaf olunan çevrimiçi iletişim kanallarının topluluğudur.
Onursoy, Sibel
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Sexualized Performance Athletes: An exploratory ZMET study of female athletes’ perceptions [PDF]
The focus of this study is on media images of sportswomen that have both appearance and athletic elements (termed sexualized performance athlete) and it theorizes and empirically investigates consumer attitudes and perceptions in relation to ...
Evert, Malin
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Trends of Using Sensory Evaluation in New Product Development in the Food Industry in Countries That Belong to the EIT Regional Innovation Scheme. [PDF]
Foods, 2021 Świąder K, Marczewska M.
europepmc +1 more source
This thesis explores the alignment between KEEN’s internal brand identity, articulated by leadership, and how it is perceived by core U.S. consumers. Using the Zaltman Metaphor Elicitation Technique (ZMET), the study combines visual stimuli, interviews ...
Chenevert, Brigitte
core +5 more sources
Using ZMET to Explore the Taiwan User's Adoption Behavior of Mobile Location-Based Services
, 2014 In recent years location-based services (LBS) have played as an important role in the global mobile-commerce (M-Commerce) market and the service providers have also detected business opportunities and so are exploring more and more wireless applications ...
王筱婷, Wang, Shiau-Ting
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Indonesian Interdisciplinary Journal of Sharia EconomicsArtificial Intelligence (AI) is a series of computing techniques that can perform functions like humans. This technology can have an economic impact on a country.
Ari Okta Viyani, Inna Zahara
doaj
Decoding the sorghum methylome: understanding epigenetic contributions to agronomic traits. [PDF]
Biochem Soc Trans, 2022 Vafadarshamasbi U +3 more
europepmc +1 more source
, 2018 Prior to this work, there was very little known about the Russian market regarding organic cosmetics. This study examines the relationship between organic and sustainable cosmetic products in the Russian market today by adapting a qualitative ZMET ...
Bakshinskaya, Ksenia
core +2 more sources