MOTIVASI KERJA GENERASI Z DI INDONESIA : SEBUAH EKSPLORASI TEORITIS MENGGUNAKAN METODE ZALTMAN METHAPORE ELICITATION TECHNIQUE (ZMET) [PDF]
Penelitian ini bertujuan untuk mengekplorasi dan mengungkap teori motivasi mana yang paling relevan dalam menggambarkan motivasi kerja generasi z di Indonesia.
Sani, Agus +2 more
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Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [PDF]
مطالعات رفتار مصرف کننده., 2019 Chinese carmaker brands have grown rapidly in the Iranian market in recent years and their market share has increased. In this study, the researchers aim to understand what associations exist in the minds of Chinese automotive brands, what gender and ...
Zohreh Dehdashti Shahrokh +1 more
doaj
, 2011 碩士傳統的教學對於此數位原生世代的學生已經逐漸失去吸引力，在本研究中為了增進學生的學習動機，採用的教學法為悅趣式學習的策略，並透過淡水地區的歷史為背景開發教學用途之遊戲，遊戲的開發遵循ADDIE流程，並配合教育理論以問答遊戲為主題，透過兩階段的實驗探究學生的學習動機以及對於悅趣式學習之成效，第一階段為教學式遊戲對於學生的影響，接著透過薩爾特曼隱喻誘引技術作分析，透過此技術之特性找出學生對於悅趣式學習的共識地圖，由此共識地圖就能找出學生對於悅趣式學習的想法以及此教學法的通用模型 ...
林澄璋; Lin, Cheng-Jang
core +1 more source
Impact of Situational Environmental Education on Tourist Behavior-A Case Study of Water Culture Ecological Park in China. [PDF]
Int J Environ Res Public Health, 2022 Wang J +5 more
europepmc +1 more source
Using the ZMET Method to Understand Individual Meanings Created by Video Game Players Through the Player-Super Mario Avatar Relationship [PDF]
, 2008 Video game researchers have recently begun to explore qualitative techniques to understand video games and their audiences. Yet many questions remain concerning the significance of gaming media and how video game research should be conducted.
Clark, Bradley R.
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Warum die Generation Y nicht nachhaltig kauft: Eine adaptierte ZMET Studie zum nachhaltigen Modekonsum der Generation Y [PDF]
, 2015 Diese Arbeit untersucht anhand der qualitativen Forschungsmethode Zaltman Metaphor Elicitation Technique (ZMET), was Konsumenten unter Nachhaltigkeit in der Modebranche verstehen, welche Eigenschaften über den Kauf von Modeprodukten entscheiden und ...
Friedrich, Katja +3 more
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Penetrating adolescents' mental models of mp3 with ZMET
, 2015 [[abstract]]This article demonstrates the application of the Zaltman metaphor-elicitation technique (ZMET) to help adolescent consumers delve into their unconscious thoughts and provide them with insights into the use of mp3.
劉宜芬 +1 more
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COVID-19 prevention in hotels: Ritualized host-guest interactions. [PDF]
Ann Tour Res, 2022 Xiang K, Huang WJ, Gao F, Lai Q.
europepmc +1 more source
Sexualized Performance Athletes: An exploratory ZMET study of female athletes’ perceptions
, 2020 The focus of this study is on media images of sportswomen that have both appearance and athletic elements (termed sexualized performance athlete) and it theorizes and empirically investigates consumer attitudes and perceptions in relation to ...
Evert, Malin
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Urheiluvälinekaupan mainonnan utilitaristiset ja hedonistiset merkitykset [PDF]
, 2012 Mainonnasta on nykyaikana tullut merkittävä osa ihmisten arkea ja se on vahvasti läsnä jokapäiväisessä elämässä. Nykyään kuluttajat altistuvat suurelle määrälle mainontaa joka päivä.
SULASALMI, JARI
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