Results 31 to 40 of about 679 (119)
Estudio sobre el fenómeno de las selfies en las redes sociales y sus implicaciones para el marketing
The Anáhuac Journal, 2017 La presente investigación analiza las descripciones de las representaciones que las “selfies” tienen para los consumidores jóvenes. Aportamos explicaciones de fondo de las selfies, la forma en que las perciben los consumidores y lo que representan en su ...
Karla Barajas Portas +3 more
doaj +1 more source
Applied Sciences, 2021 Various perspectives are being studied to increase the usability and persistence of voice assistants (VA) as the use is rapidly expanding to various domains. Particularly, many studies note that users personify VA.
Dasom Park, Kiechan Namkung
doaj +1 more source
Business Strategy &Development, Volume 8, Issue 3, September 2025.ABSTRACT Corporate Social Responsibility (CSR) programs are often developed in the Global North and applied in the Global South with minimal input from local Southern stakeholders. This may lead to a limited understanding of Southern cultural contexts, making CSR programs less effective.
Claudia Speidel
wiley +1 more source
Conceptualising the broker teacher's role: Insights from Hong Kong
Review of Education, Volume 13, Issue 1, April 2025.Abstract In today's evolving educational landscape, the ‘broker teacher’ plays a pivotal role. These educators manage cross‐sector partnerships involving government, business and non‐profit sectors to introduce innovative practices in schools. This study seeks to explore broker teachers' nuanced roles and the perceptions, which have not yet been ...
Chun Sing Maxwell Ho +2 more
wiley +1 more source
Business Strategy and the Environment, Volume 33, Issue 3, Page 1721-1758, March 2024.Abstract Concern for the environment is prevalent among luxury consumers, and sustainable development has become a pervasive theme in the luxury industry. However, there has been limited empirical research on the burgeoning area of sustainable luxury to profile the characteristics of sustainable luxury consumers.
Oguzhan Essiz, Aysu Senyuz
wiley +1 more source
The ZMET method: using projective technique to understand consumer home choice
, 2009 This study addresses the recent call for researchers to employ qualitative methods to study property-related issues. Although projective techniques have been adopted by motivation researchers in the past, they have never been employed to explore home ...
Thyne, Maree +5 more
core +1 more source
Combining zmet and mec in study of user expectations for ideal catering customer service app
MATEC Web of Conferences, 2017 The designing and marketing models of general catering customer service APP are made from business owners needs or from commissioned design company’s thoughts. The ZMET and MEC technique are used to understand the consumers more properly.
Chaing Ton +3 more
doaj +1 more source
Journal of Management Small and Medium Enterprises (SME's)This article explores marketing strategies aimed at increasing impulse buying and hedonic shopping behavior on the e-commerce platform Shopee, using a neuromarketing approach.
Ronald Fanggidae +3 more
doaj +1 more source
The psychological impact of fragrance on emotional experiences and intimacy in romantic couples
Discover PsychologyThis qualitative study investigates how fragrance influences emotional closeness in romantic couples, focusing on sensory and affective aspects. It uses ZMET interviews to uncover how scents evoke emotions, metaphors, and cognitive associations.
Natalia Woźniak, Shuvam Chatterjee
doaj +1 more source
Pesquisa qualitativa em marketing e suas variações: trilhas para pesquisas futuras
RAC: Revista de Administração ContemporâneaA pesquisa qualitativa vem sendo crescentemente utilizada em marketing para desvendar os pensamentos e as motivações mais subjetivas do consumidor. Neste trabalho, após realizarmos uma breve revisão teórica do que é a pesquisa qualitativa em marketing ...
Valter Afonso Vieira, Fernando Tibola
doaj +1 more source