Results 21 to 30 of about 679 (119)
Designing a mental cognitive mapping model using the Zaltman metaphorical extraction technique (ZIMET) [PDF]
مطالعات رسانه‌های نوین, 2022 One of the major sources of human knowledge that plays an important role in the survival and health of societies is the knowledge of governance and public administration.
Seyede Shima karanjam +3 more
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ZMET-Analysis of Archetypes Among Students
Вестник Российского экономического университета имени Г. В. Плеханова, 2018 The article provides findings of the research aiming at corroboration of the hypothesis that with the help of visual symbols it is possible to generate directed psycho-emotional conditions of spectators.
V. M. Kiselev +2 more
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Türkiye İletişim Araştırmaları Dergisi, 2023 This study aims to determine the perceptions of culture and communication in the social life of Iran and Türkiye. In the study, the prominent aspects of how Iranian migrants experience the culture and communication in the social life were examined ...
Berfin Varışlı +2 more
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Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET) [PDF]
مدیریت بازرگانی, 2018 Spreading the usage of internet in Iran has been affected the lifestyle of Iranian society, although it happened with a delay compared to developed countries.
Kobra Bakhshizadeh Borj +2 more
doaj +1 more source
, 2023 Supplemental Material for Metaphors in Career Development: Using ZMET to Explore How an Employment Initiative Changes NEETs’ Mental Models by Giulia Parola, Julia Thaler, and Matteo Solivo in Journal of Career ...
Matteo Solivo (16421365) +2 more
core +1 more source
Que ven los consumidores detrás de la Responsabilidad Social Empresaria
Revista de la Facultad de Ciencias Económicas, 2015 El presente trabajo tiene por objetivo indagar la percepción emotiva profunda -consciente e inconsciente- de las acciones de Responsabilidad Social Empresaria de diferentes sectores económicos por parte de los consumidores utilizando la técnica ...
Enrique Carlos Bianchi +1 more
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Mapping Consumers' Mental Model of Iranian products [PDF]
مطالعات رفتار مصرف کننده., 2019 The consumer's view of the superiority of foreign products in Iran and the current conditions of the country has become a challenge. Internal studies show that Iranian consumers tend to buy Iranian goods less favorably.
Kobra Bakhshizadeh Borj, Naser Davarzani
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Investigation of Managers’ Mental Modeling regarding Strategic Thinking [PDF]
مدیریت بازرگانی, 2018 In recent years many researchers have focused on cognitive aspects and mental structures of the managers to identify the strategies. They claim that in order to become familiar with how strategies are formulated and developed, they should evaluate the ...
Mohammad AQbooyee Ardakan +2 more
doaj +1 more source
تکنیک استخراج استعاره زالتمن در پژوهش‌های کیفی [PDF]
روش شناسی علوم انسانیمقدمه و اهداف: زالتمن (1996) معتقد است که حدود 80 درصد از کل ارتباطات انسانی غیرکلامی است. لحن، ظرافت و سایر ویژگی‌های گفتاری، همراه با سایر نشانه‌های غیرکلامی، مانند زبان بدن، بر معنای کلمه گفتاری تأثیر می‌گذارد.
حسین خنیفر +3 more
doaj +1 more source
Neuromarketing: a highly effective tool for positioning a new product
RAN, 2020 The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product.
Nerio Ramón Olivar Urbina
doaj