Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women [PDF]
In eSwatini and across sub-Saharan Africa, adolescent girls and young women (AGYW) are at significantly higher risk of HIV infection and poorer sexual and reproductive health (SRH) than their male counterparts.
Marie A. Brault +6 more
doaj +2 more sources
Problematic short drama addiction among Chinese Gen X women: a ZMET approach [PDF]
BackgroundShort drama addiction has emerged as a novel form of behavioral addiction in the digital age. Chinese Gen X women (born 1965–1980), the core user and high-risk group for this addiction, have had the underlying mechanisms of their addictive ...
Yuelin Tan
doaj +2 more sources
Visual metaphors promote place bonding in urban marathon participation through emotional involvement and spatial meaning reconstruction: a ZMET–PLS-SEM study [PDF]
IntroductionUrban marathon participation provides a real-world mass-participation and active leisure setting in which runners perceive environmental cues through continuous bodily movement and visual attention. However, how event-based environmental cues
Yuchen Wang +3 more
doaj +2 more sources
The evolution of CHROMOMETHYLASES and gene body DNA methylation in plants [PDF]
Background The evolution of gene body methylation (gbM), its origins, and its functional consequences are poorly understood. By pairing the largest collection of transcriptomes (>1000) and methylomes (77) across Viridiplantae, we provide novel insights ...
Adam J. Bewick +6 more
doaj +2 more sources
extraction memorable experiences of tourists from rural tourism destinations (Case of study: Mashhad, Neyshabur and Torghabe- Shandiz counties) [PDF]
While traveling, tourists are looking for memorable experiences, and often, their decisions are influenced by the experiences they have gained from the destination.
Zahra Soleymani +3 more
doaj +1 more source
Using the Zaltman Metaphor Elicitation Technique (ZMET) to Map Mashhad Religious Tourism Brand [PDF]
Religious tourism was one of the oldest and most popular types of tourism in the world and the holy city of Mashhad is the most important religious tourism hub in Iran due to the holy shrine of Imam Reza.
Kobra Bakhshizadeh Borj +1 more
doaj +3 more sources
omparing of mental map of Iranian and foreign mobile instant massages [PDF]
Today, social media is very useful among the people of Iran and it has many users in Iran.by the way Iranian people are faced with two choices of using domestic and foreign messengers.
Kobra Bakhshizadeh Borj +2 more
doaj +1 more source
Application the ZMET method to explore meme cultural design elements [PDF]
With the prevalence of contemporary social media, online memes have become one of the popular cultural and communication media. This study uses metaphor extraction techniques to explore the design elements of “memes” to attract public use or viewing ...
Lo C.-H., Ko Y.-C., Wang S.-Q.
doaj +1 more source
Exploring the Patients’ Mental Model of the Sunshine Social Welfare Foundation’s Support Group on Facebook: A ZMET Approach [PDF]
With popularizing the Internet, more and more resources and services have emerged along with social networking sites. The Sunshine Social Welfare Foundation’s online support group on Facebook was set up for patients with burn and scald injuries.
Yi-Chiao Vicky Tseng +1 more
doaj +1 more source
Comparing Managers' Mental Models in Human Resource Risk Management to Improve Organizational Performance via Zaltman Metaphor Elicitation Technique [PDF]
Research on perception, reasoning and decision-making processes has recently focused on managers’ cognitive and mental structures. The present qualitative study, hence, set out to examine managers' mental models in the process of human resource risk ...
Elmira Shakeri +3 more
doaj +1 more source

