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Behavioural loyalty towards store brands [PDF]
, 2007 This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable.
José M. Labeaga +2 more
openalex +4 more sources
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
doaj +1 more source
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY PADA KONSUMEN KOBER MIE SETAN
E-Jurnal Manajemen, 2022 Brand loyalty adalah keterikatan yang dimiliki pelanggan terhadap suatu merek, memotivasi pelanggan untuk menunjukkan perilaku pembelian yang konsisten dari merek yang disukai.
Ade Mela Dewi Dirayani, Kastawan Mandala
doaj +1 more source
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
Sustainability, 2023 The present research study examines the influence of perceived corporate social responsibility (CSR) on consumer brand loyalty in the banking industry. The present research also examines the indirect relationship between CSR and brand loyalty via brand ...
Mobin Fatma, Imran Khan
semanticscholar +1 more source
MIX: Jurnal Ilmiah Manajemen, 2021 The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
doaj +1 more source
The effect of social media marketing on brand trust, brand equity and brand loyalty
International Journal of Data and Network Science, 2022 This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 ...
H. Haudi +8 more
semanticscholar +1 more source
Effects of Sales on Brand Loyalty [PDF]
Journal of Agricultural & Food Industrial Organization, 2006 Although many theoretical industrial organization models are based on the existence of a critical mass of exogenously brand loyal consumers, we find little empirical evidence supporting these assumptions in the orange juice retail market. There are very few loyal consumers.
Huang, Rui +5 more
openaire +4 more sources
Psychology & Marketing, 2022 Prior studies on the in ‐ store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies.
Shadma Shahid +3 more
semanticscholar +1 more source
Information Systems Frontiers, 2022 This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark.
A. Fetais +3 more
semanticscholar +1 more source
Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
doaj +1 more source