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Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty

Economic Research-Ekonomska Istraživanja, 2022
Green innovation performance deals with the strengthening of the organizations for their competence in enhancement of their green image. Current research examines the role of corporate social responsibility (CSR) in improving sustainable purchase ...
Chunhui Huo, Javaria Hameed, Mo Zhang, Ahmad Fahme Bin Mohd Ali, Nik Alif Amri Nik Hashim   +4 more
semanticscholar   +1 more source

Co-Branding and Brand Loyalty [PDF]

Journal of Quality Assurance in Hospitality & Tourism, 2007
Abstract Co-branding can be a win-win strategy to help drive sales, develop brand images, and save marketing or advertising cost in the restaurant industry. Despite the increasing attention in co-branding, the relationship between co-branding, consumer satisfaction, and brand loyalty remains largely unexplored. Therefore, this study aims to examine the
Soojin Lee, Hae Young Lee, Woo Gon Kim
openaire   +2 more sources

Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty

Journal of Management and Business Review, 2022
This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension ...
Veronica Jenny Tanzil, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

The Customer Engagement Effect on Customer Satisfaction and Brand Trust and Its Impact on Brand Loyalty

Jurnal Manajemen Bisnis, 2022
Research aims: The research purpose is to determine the influence of customer engagement on brand loyalty through customer satisfaction and brand trust.Design/Methodology/Approach: The population in this research was customers who made purchases from ...
Meylani Tuti, Viki Sulistia
semanticscholar   +1 more source

The effect of internal branding on organisational financial performance and brand loyalty: mediating role of psychological empowerment

Journal of Asian Business and Economic Studies, 2022
PurposeThis study explores the effect of internal branding on organisational financial performance and brand loyalty with the mediating role of psychological empowerment.Design/methodology/approachThe data gathered from 200 Pasargad insurance employees ...
M. Soleimani, Léo-Paul Dana, Aidin Salamzadeh, Parisa Bouzari, P. Ebrahimi   +4 more
semanticscholar   +1 more source

A tri-dimensional approach for auditing brand loyalty [PDF]

, 2009
Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the
AS Dick, C Jackson, Charmine Härtel, FR Kardes, G Fullerton, I Ajzen, K Hammond, MB Holbrook, MD Uncles, NJ Allen, P Kotler, P Rauyruen, R East, R Russell-Bennett, Rebekah Russell-Bennett, RL Oliver, S Bandyopadhyay, S Rundle-Thiele, S Worthington, S Worthington, S Worthington, Steve Worthington, T DeWitt   +22 more
core   +2 more sources

The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty

AFEBI Management and Business Review, 2016
study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi, Lizar Alfansi, Akram Harmoni Wiardi   +2 more
doaj   +1 more source

Advertising, brand loyalty and pricing [PDF]

Games and Economic Behavior, 2008
Peer ...
openaire   +8 more sources

PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP LOYALITAS BRAND YANG DIMEDIASI EKUITAS BRAND DAN KEPERCAYAAN BRAND PADA PELANGGAN INDIHOME SURABAYA [PDF]

, 2023
Penelitian ini bertujuan untuk menganalisa pengaruh social media marketing activities terhadap loyalitas brand yang dimediasi ekuitas brand dan kepercayaan brand pada pelanggan Indihome Surabaya. Teknik pengambilan sampel menggunakan probability sampling
MAZIDAH, FIRLI LAILATUL
core  

Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

, 2021
Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media.
Blend Ibrahim, Ahmad Aljarah, Dima Sawaftah   +2 more
semanticscholar   +1 more source